Tesla is lastly operating TV/streaming adverts, however they aren’t to promote electrical vehicles. They’re to advertise a vote for Tesla shareholders to approve Elon Musk’s subsequent compensation bundle value as much as $1 trillion.
As an organization, below Elon Musk’s management, Tesla has famously been in opposition to promoting. The CEO is even on the file saying that he “hates promoting” and that “different corporations spend cash on promoting and manipulating public opinion, Tesla focuses on the product.”
Nonetheless, that was earlier than he acquired Twitter, now X, which depends closely on promoting.
After that, he began to push Tesla to do some promoting, however the firm shortly stopped or enormously diminished its promoting efforts.
Final month, we reported that Tesla’s promoting effort picked again up with adverts to encourage Tesla shareholders to vote for Musk’s new unprecedented CEO compensation bundle value as much as $1 trillion.
The renewed promoting effort was restricted to Google and social media adverts or sponsored posts, which was additionally the case in Tesla’s beforehand talked about promoting efforts.
Now, Tesla is even operating TV-like adverts on streaming providers. Paramount+ watchers have been stunned to see this advert operating on the streaming service this week:
This is likely one of the very first TV-style video adverts that Tesla is paying to air, however it’s not to promote EVs.
Whereas the automaker is struggling to promote its current automobiles, the advert solely options future merchandise that aren’t but out there on the market, and it serves solely to ask shareholders to vote in accordance with the board’s advice on the upcoming shareholders’ assembly.
Electrek’s Take
It’s humorous as a result of I used to be speaking to a buddy of mine who got here again on an extended rural highway journey together with his Cybertruck final week.
He was saying that he was stunned how many individuals in rural areas not solely didn’t know in regards to the Cybertruck, however they didn’t even know a lot about Tesla. But, they have been inquisitive about it and electrical automobiles generally.
We have been discussing how these individuals are not as energetic on social media, and that Tesla would enormously profit from promoting its automobiles in additional conventional channels, similar to TV/streaming adverts, with clear messaging that pertains to them, similar to the price of possession and utility.
I joked that Tesla will do TV adverts about Elon’s compensation plan earlier than they do about their EVs. It actually took lower than every week for Tesla to show me proper.
There may be simply no affordable justification for this. It’s so simple as Elon is larger than Tesla, an organization of 100,000+ folks.
You’ll be able to’t make a viable argument in opposition to the truth that this is able to be cash higher spent promoting Tesla’s out there vehicles when the corporate is at present working its manufacturing strains at 60% capability and the compensation bundle could be higher spent on tens of hundreds of full-time staff whose contribution to Tesla is way larger than Elon’s at this level.
