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Reading: Hyundai’s pricing strategy is poised for a shift, with anticipated increases forthcoming across the entire model range.
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The Future Automobile > Electric Cars > Hyundai’s pricing strategy is poised for a shift, with anticipated increases forthcoming across the entire model range.
Electric Cars

Hyundai’s pricing strategy is poised for a shift, with anticipated increases forthcoming across the entire model range.

2 weeks ago 6 Min Read
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Hyundai’s new electric SUV is here: IONIQ 9 prices start at $60,555 with 335 miles range
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Another major auto manufacturer is poised to increase prices for its vehicles in the United States. As early as next week, Hyundai is expected to increase prices across its entire model range.

Contents
Are Hyundai’s prices in the United States creeping upward?What’s subsequent

Are Hyundai’s prices in the United States creeping upward?

Hyundai has chalked up a seventh consecutive month of record-breaking sales in the US, driven largely by the increasing popularity of its electric and hybrid vehicle offerings.

In April, the corporation launched its Buyer Assurance program, which locked in vehicle purchase prices until June 2, 2025. Hyundai guaranteed that owners and lessees of brand-new Hyundai vehicles bought or leased during the promotional period would not face increased prices.

As the window closure approaches next week, Hyundai is expected to increase car prices across its entire range. Insiders indicate that Hyundai is mulling over a 1% price increase across its entire model range.

The premium pricing may be reflected in the suggested retail price and is limited to recently manufactured products only. Vehicles currently in inventory at dealerships remain exempt from the rising values.

Hyundai’s 2025 Ioniq 5 at a Tesla Supercharger station. (Source: Hyundai)

Hyundai is likely to pass on increased costs for optional features, such as premium roof rails and other imported components, rather than absorbing these expenses themselves or implementing further price increases on entry-level models.

As part of our routine annual pricing review, driven by shifting market conditions and customer needs, Hyundai has announced a price adjustment, unaffected by trade tariffs, according to a company statement.

Hyundai will proactively respond to changes in supply and demand, as well as shifting regulatory landscapes, by leveraging a flexible pricing strategy and targeted incentive programs.

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Hyundai-vehicle-prices
The all-new 2026 Hyundai Ioniq 5.

What’s subsequent

While no concrete details were discussed, the expected price increases will result in at least hundreds of dollars added to the cost of each Hyundai vehicle.

Although Hyundai has not publicly stated its intentions regarding cost increases, there is a possibility that plans could still evolve. The sources cited continue to fuel ongoing discussions.

Hyundai-vehicle-prices
The sleek and modern 2025 Hyundai IONIQ 5 XRT – a testament to innovative design and exceptional performance.

If accurate, Hyundai is expected to join other manufacturers, including Ford, in increasing car prices due to Trump’s auto tariffs.

While Hyundai’s potential cost increase may pose challenges, it still stands to gain an advantage over many others. The corporation commemorated the grand opening of its state-of-the-art Hyundai Motor Group Metaplant America (HMGMA) manufacturing facility in Georgia earlier this year, where production has commenced on the advanced IONIQ 5 and innovative IONIQ 6, three-row models.

Hyundai-vehicle-prices
The sleek and modern interior of the 2026 Hyundai IONIQ 5.

Hyundai’s electric vehicles (EVs) currently rank among the most affordable options on the market. The all-new 2025 Hyundai Ioniq 5 electric vehicle now offers a remarkable driving range of up to 318 miles on a single charge, seamlessly compatible with Tesla Supercharger ports for convenient long-distance travel, while its refreshed exterior and interior design elevate the overall aesthetic appeal.

Hyundai Ioniq 5 SE Rear-Wheel Drive – A Configurable and Adaptable Vehicle. 245 miles $42,500
IONIQ 5 SE RWD 318 miles $46,550
IONIQ 5 SEL RWD 318 miles $49,500
IONIQ 5 Restricted RWD 318 miles $54,200
Hyundai’s IONIQ 5 SE Twin Motor AWD: A Revolutionary Electric Vehicle Experience 290 miles $50,050
Ioniq 5 SEL Twin Motor All-Wheel Drive. 290 miles $53,000
IONIQ 5 XRT: Twin-Motor All-Wheel Drive (AWD) 259 miles $55,400
The Ioniq 5 Restricted Twin Motor All-Wheel Drive (AWD). 269 miles $58,100
The 2025 Hyundai IONIQ 5’s pricing varies across trims, with the total cost including a $1,475 destination fee.

The Customary Vary model starts at just $42,500, boasting a respectable 245-mile driving range. The range-topping trim, offering up to 318 miles of driving distance, starts at a competitive price point of $46,550. With a potential $7,500 federal tax credit score in place, the total cost could potentially dip below $36,500.

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The Hyundai IONIQ 9, a three-row SUV, starts at $60,555 and boasts an estimated range of up to 335 miles. Like its predecessor, the IONIQ 5, this vehicle also features a native NACS port natively integrated.

To enhance the value proposition, Hyundai is offering a complimentary ChargePoint Residence Flex Stage 2 charger to customers who purchase or lease the 2025 IONIQ 5 or the 2026 IONIQ 9.

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TAGGED: Electric, Electric Car, Electric Vehicles, Genesis, Hyundai, Hyundai Motor Group, kia
TheFuture Automobile May 30, 2025 May 30, 2025
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