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Reading: Xiaomi’s CEO, Lei Jun, describes the recent past as his “most challenging yet”, following a tumultuous month marked by concerns over software updates (SU7) and lingering marketing controversies.
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The Future Automobile > Electric Cars > Xiaomi’s CEO, Lei Jun, describes the recent past as his “most challenging yet”, following a tumultuous month marked by concerns over software updates (SU7) and lingering marketing controversies.
Electric Cars

Xiaomi’s CEO, Lei Jun, describes the recent past as his “most challenging yet”, following a tumultuous month marked by concerns over software updates (SU7) and lingering marketing controversies.

2 months ago 4 Min Read
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Xiaomi CEO Lei Jun calls past month 'most difficult' amid SU7 safety and marketing controversies
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On May 10, Lei Jun, founder, chairman, and CEO of Xiaomi, posted a candid update on Weibo, recounting the previous month as likely the most challenging period since the company’s inception. As exhaustion’s emotional and physical toll mounted, he found himself forced to scrub conference schedules, postpone business trips, and temporarily retreat from public interactions.

Contents
Controversies surrounding the SU7 ExtremelyDeadly crash raises security questions.

“The past month has been likely the most challenging one since I founded Xiaomi.” I’ve been struggling with a sense of despondency; canceling conferences, postponing business trips, and taking a step back from social media platforms. The past few years have been a whirlwind, but this period of calm has enabled me to delve inward, reflecting on experiences and gaining valuable perspectives.

Recently, reading all the heartfelt messages from my friends had a profound impact on me. Your thoughtful guidance has instilled in me a deep sense of trust, empowering me to rebuild my resilience and courage to take bold steps forward. As my vitality slowly begins to recover.

Controversies surrounding the SU7 Extremely

Xiaomi faced widespread criticism following a software update that dramatically reduced the maximum power output of its SU7 Extreme model, slashing the figure from 1548 horsepower to approximately 900 horsepower during normal driving conditions. To optimize performance, users were initially compelled to complete a timed lap in a newly introduced “Ratings Mode” under a rebranded umbrella. Despite citing security concerns, Xiaomi has since reversed its decision and committed to improving communication around future software updates. As electric vehicles become increasingly reliant on complex software systems, the incident highlights the growing disconnect between robust security protocols and consumer demands for seamless user experiences?

See also  BMW presents the Vision Neue Klasse X, a pioneering concept that sets the tone for its forthcoming battery-electric SUV lineup.

The SU7 Extremely’s carbine fiber dual-duct hood has come under fire amidst fresh allegations of inferior quality? Several disgruntled property owners have leveled allegations against Xiaomi, claiming that the company has exaggerated its capabilities. The corporation has confirmed that the primary benefit of the new hood design is a relatively minor 1.2 kilogram (2.6 pound) reduction in weight, with an option offered for customers who have not yet received their vehicles: those with undelivered orders can choose to swap to a standard hood. At the same time, existing clients will not only benefit from this offer but also receive 20,000 yuan (approximately $2,770 USD) in loyalty rewards as a token of appreciation for their continued business.

Deadly crash raises security questions.

As concerns over the SU7’s safety reached a fever pitch, the aftermath of a fatal crash on March 29 in China’s Anhui province only served to heighten worries about the aircraft’s integrity. The vehicle apparently crashed into a freeway median and erupted in flames, resulting in three fatalities. Scrutiny has intensified regarding the SU7’s driver-assistance alerts, door-lock mechanisms, and battery safeguards following this incident.

On March 30, Lei Jun’s social media post suddenly emerged, sparking speculation about his unusually low profile in the days that followed.

As Xiaomi navigates these challenges, Lei’s candid declaration provides a rare insight into the intense pressures of leading a prominent company through a tumultuous period? The corporation’s response to this crisis will play a pivotal role in rehabilitating customer trust and fortifying vehicle security, ultimately charting its future course.

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See also  South Korean automaker Hyundai Motor, which includes subsidiary Kia, has surpassed American giants Ford and General Motors (GM) in the US electric vehicle (EV) market, thanks to its affordable and competitive offerings.

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TheFuture Automobile May 10, 2025 May 10, 2025
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