And so it begins. Ford is increasing costs on several vehicles manufactured in Mexico, including the Mustang Mach-E. Ford is absorbing the blow from Trump’s tariffs, as a significant portion of its automotive trade is being affected.
Ford hikes prices on US-bound vehicles made in Mexico amid tariffs.
Just days after Ford announced it expected to absorb a $2.5 billion hit from Trump’s new auto tariffs this year, the corporation has decided to increase prices on its Mexican-built models.
Ford has announced a decision to increase prices on three of its models: the Mustang Mach-E, Maverick pickup, and Bronco Sport, all of which are manufactured at the company’s facility in Mexico, as confirmed by a spokesperson. As part of our standard mid-year pricing strategy and in response to certain tariffs we’re facing, we have decided to make this transfer.
The value will undoubtedly increase without influencing Ford automobiles at dealerships or otherwise. Starting May 2 or later, they will impose regulations on imported vehicles. The new vehicles are expected to hit dealership floors by late June.
Ford continues to offer employee pricing on all models by July 4 as part of its “From America, For America” initiative, with the majority of 2024 and 2025 models eligible for this discount.
Although Ford anticipates upcoming price hikes due to tariffs, it has not entirely passed the burden along to customers. While the exact price increase is unclear, Ford’s spokesperson revealed that the Bronco Sport Heritage saw a $600 boost, while the Maverick XLT AWD’s price increased by $700.
Like cross-town rival General Motors, Ford pulled back on financial commitments due to uncertainty stemming from tariffs. According to General Motors, the impact of Trump’s tariffs is expected to have a significantly higher valuation this year, ranging from approximately $4 billion to $5 billion.
Given that Ford manufactures more cars domestically than any other major automaker aside from Tesla, it’s unlikely they’ll experience a significant surge in success.
Ford imports approximately 21% of the vehicles it sells in the United States. General Motors, conversely, sources approximately 46 percent of the vehicles it markets in the United States from outside its borders.
As part of its electrification efforts, Ford is now offering a complimentary Degree 2 residence charger with the purchase or lease of select new electric vehicles (EVs), specifically the F-150 Lightning, Mustang Mach-E, and E-Transit van. The “Energy Promise” promotion offers a range of valuable benefits, including 24/7 expert electric vehicle support, proactive roadside assistance, and an industry-leading 8-year, 100,000-mile battery warranty.
