While it’s not the IONIQ 4, Hyundai confidently asserts that its forthcoming model will revolutionize the industry. Hyundai has unveiled its latest electric SUV, ELEXIO, which promises to make a significant impact in the world’s largest electric vehicle market, as it looks set to “write a brand new chapter” in this space. With its sleek design and an impressive driving range of up to 435 miles (700 km), this could be Hyundai’s next major success story.
Hyundai introduces its latest innovation, the Elixiro, a sleek and sophisticated electric SUV.
Following Beijing-Hyundai’s release of early “spy” images in March, speculation emerged suggesting that the newcomer could be the highly anticipated IONIQ 4 electric SUV.
Initially, the new model seemed to be a downsized, sportier iteration of the IONIQ 9, but as more images surfaced, it became apparent that this specific variant was tailored specifically for the Chinese market.
The electric SUV features a sleek, horizontal fascia at its front end, incorporating a shut-off grille. The Ioniq’s sleek design features a significantly reduced box-like shape compared to its predecessor, with an aerodynamically optimized profile.
During an exclusive media event held in Shanghai on April 21, Beijing Hyundai unveiled its “In China, for China, to the World” strategy alongside the global premiere of the ELEXIO. Hyundai marked the electric SUV’s launch as a pivotal moment that set the stage for its transition from a dominant player in traditional gasoline-powered vehicles to a leader in the electrification space.
Hyundai officially showcases its latest innovation to global audiences. The ELEXIO SUV made its global premiere on Wednesday, marking a milestone for Hyundai with the launch of its first-ever pure electric platform SUV specifically designed for the Chinese market. While it may not cater specifically to Chinese customers like the IONIQ brand does, the business still leverages local knowledge to serve Chinese clientele effectively.
As the occasion unfolded, Hyundai portrayed China as an indispensable battleground for global automakers, hailing it as the very heart of its worldwide strategy.
The corporation intends to develop a comprehensive range of pure electric, hybrid, and extended-range vehicles, featuring innovative designs for new sedans, SUVs, and multi-purpose vehicles.
Beijing Hyundai’s luxury brand, Elexio, officially enters the premium segment with a focus on “new high-quality” products, solidifying its position as a key player in the Chinese market.
Built on Hyundai’s E-GMP platform, also found in the IONIQ 5, the ELEXIO SUV boasts a certified last total driving range of up to 435 miles (700 kilometres), according to the CLTC rating. Can the electric SUV’s price vary by 50-100% due to its 800V architecture? More detailed specifications, along with pricing information, will be announced closer to the product’s release date later this year.
To remain competitive, Hyundai aims to stay in sync with electric vehicle (EV) and technology leaders emerging from China, much like BYD.
Final yr, it opened its first abroad R&D heart in China because it appears to spark a comeback. Beijing Hyundai aims to revitalize Chinese sales and double exports as part of an ambitious 8 billion yuan ($1.1 billion) investment drive.
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