Dodge Charger. Ford Lightning. Some historic automobile names are simply begging to be introduced again as new-age electrical automobiles, however the very best one has at all times been the Buick Electra – and now, it’s again. Meet the all-new Buick ELECTRA GS idea.
It’s arduous to attract a direct line between this new-age idea, which made its debut earlier in the present day in Shanghai, and the OG 1959 Buick Electra. Heck, that automobile would most likely have extra components in widespread with a lunar rover than this new electrical Electra … however as Michael Keaton’s Ray Kroc says in The Founder, “I wanted the title.”
The brand new ELECTRA GS is huge, unhealthy, and undoubtedly designed to really feel like a chest-forward assertion of intent. The truth is, the official copy says that the idea attracts inspiration from the legendary centaur, embodying each uncooked energy and intelligence.
“The ELECTRA GS is greater than an idea. It’s a design manifesto,” stated Stuart Norris, Chief Design Officer at SAIC-GM and Vice President of GM China Design. “It’s a daring assertion that Buick will proceed its success within the electrical period with sculptural dynamism, cutting-edge know-how, and uncompromised sophistication.”
Which, certain – however did I point out it’s huge? (It’s so huge, you guys).
Return of the massive Buick

The idea Buick is properly over seventeen ft lengthy, and it appears tall, too – these are 23″ (twenty-three inch) wheels that scale it down a bit, but it surely’s almost as huge as a Chevy Tahoe/GMC Yukon at 5,334 mm.
No technical specs are offered, indicating that this very a lot a styling train, however one may simply think about the identical high-powered Ultium underpinnings present in a physics-defying GMC Hummer EV buried beneath the ELECTRA GS’ curves and making it greater than fast sufficient to reside as much as any hype generated by the GNX model GM is certain to roll out to SEMA in a yr or two.
It’s what’s inside that counts
Inside, the massive electrical skateboard chassis permits a flat, expansive cabin that the corporate says is “remodeled right into a bespoke sanctuary.” The automobile options 4 particular person captain’s chairs wrapped in premium supplies and metallic accents to ship first-class consolation. The driving force’s view is uncluttered with easy devices and a big HUD, whereas a 16.3-inch ultra-wide show caters to front-seat passengers (the designated DJs on any lengthy highway journey) with bunches of connectivity however, presumably, no Apple CarPlay.
Even so, it looks as if a forward-looking, high-tech imaginative and prescient that caters extra to Chinese language than American sensibilities. “In in the present day’s linked world, the place design and know-how transcend borders, our crew is proud to be shaping a worldwide imaginative and prescient from China’s perspective,” stated Norris. “The ELECTRA GS is just the start.”
Buick has offered greater than 10 million automobiles in China since its introduction to the market by SAIC-GM in 1998, and hopes that new ideas like ELECTRA GS will assist it proceed to succeed regardless of home competitors.
SOURCE | IMAGES: GM.