Tesla common transaction costs (ATPs) in March are estimated at $54,582, greater year-over-year by 3.5% and better than in February, based on the most recent month-to-month new-vehicle ATP report from Cox Automotive’s Kelley Blue Guide.
Common transaction costs for the Tesla Mannequin 3 and Mannequin Y have been greater month-over-month and year-over-year in March. Tesla’s gross sales in Q1 continued their long-term decline after peaking in Q1 2023. Estimates from Kelley Blue Guide counsel Tesla’s gross sales in Q1 2025 have been decrease year-over-year by greater than 8%. Its deliveries have been additionally worse than anticipated.
New EV costs in March total are initially estimated by Kelley Blue Guide to be $59,205, greater year-over-year by 7.0%. New EV costs elevated from the revised greater February ATP of $57,015.
The ATP for an EV final month was practically 25% greater than the business common of $47,462, widening the worth hole between new EVs and gas-powered vehicles much more.
However EVs are nonetheless seeing heftier incentives than the business common. In March, the typical EV incentive got here in at 13.3% of the transaction worth – down 1% from February’s revised 14.3% however nonetheless nicely above what gasoline vehicles are getting.
So, the place are we heading? Increased costs, because of Trump’s tariffs. However what that can appear like stays to be seen. Erin Keating, govt analyst at Cox Automotive, stated, “All indicators level to greater costs this summer time, as current ‘pre-tariff’ stock is bought all the way down to be finally changed with ‘tariffed’ stock. How excessive costs rise for customers remains to be very a lot to be decided, as every automaker will deal with the worth puzzle otherwise.”
Learn extra: EV incentives surged to 14.8% of ATP in Feb – highest in 5+ years
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