After 4 years of utilizing the most-watched tv program within the US to advertise its electrical automobiles, GM is not going to take part within the 2024 Tremendous Bowl.
No GM-Netflix EV advertisements in the course of the 2024 Tremendous Bowl?
Who can overlook Common Motors’s Tremendous Bowl industrial with Netflix and Will Ferrell final 12 months?
The minute-long advert featured Ferrell going via numerous Netflix scenes whereas selling EVs. The clip exhibits GM electrical automobiles, together with the Chevy Silverado EV, Blazer EV, Cadillac Lyriq, and GMC Hummer EV.
GM has used the platform to advertise its upcoming EVs for the previous 4 years. In 2020, GM teamed up with Lebron James to advocate for its GMC Hummer EV as a “Quiet Revolution.”
The next 12 months, it was Will Ferrell once more, explaining how Norway was “out-EV’ing” the US with its Ultium automobiles. It options the Cadillac Lyriq and GMC Hummer EV.
After which, in 2022, we noticed GM promote its Ultium platform once more with Austin Powers’ nemesis “Dr. EV-il.”
Nonetheless, this 12 months will likely be a distinct story. GM is just not planning on promoting in the course of the 2024 Tremendous Bowl.
A GM spokesperson confirmed the choice to Automotive Information affiliate Advert Age. The transfer comes after GM has gone from “all in” on EVs to pushing again new mannequin launches.
CEO Mary Barra mentioned GM is delaying the launch of the Equinox, Silverado RST, and GMC Sierra Denali EVs final month. Barra mentioned GM is “taking fast steps to boost the profitability of our EV portfolio.” This consists of “moderating the tempo of our EV acceleration in 2024 and 2025.”
GM’s chief defined the choice was to “keep sturdy pricing.” Honda additionally introduced it was not too long ago abandoning plans to construct reasonably priced EVs with GM.
Regardless of this, Barra says GM is in the course of “strengthening” its EV enterprise, after which it is going to speed up additional.
Electrek’s Take
GM has already introduced a number of initiatives to chop prices. Barra laid out a internet $2 billion fastened price program earlier this 12 months and one other “Successful with Simplicity” plan to enhance effectivity.
The information additionally comes after the UAW and GM reached a report labor settlement that may lead to a 25% base wage enhance.
GM has struggled to ramp up manufacturing of its Ultium automobiles to date. The automaker confirmed some progress in Q3 with new fashions, together with the Blazer EV and Silverado EV (WT) version launching.
With a number of new fashions anticipated to start rolling out subsequent 12 months, it seems like GM is placing its investments to raised use.
