Nissan is reportedly considering the development of a mid-size electric pickup truck tailored to meet the needs of American consumers, with a design likely to mirror the current Frontier model.
Nissan may soon bring its Frontier-inspired electric pickup truck to the US market.
Although Nissan initially led the way in electric vehicles with the 2010 release of the Leaf, it has since seen its advantage dwindle as it took nearly a decade to follow up with its next all-electric offering.
Nissan has finally set prices for its 2023 Ariya electric crossover, with a starting price tag of $43,190, following multiple delays in its introduction. As Nissan prepares to launch its second electric vehicle on the market, the company is poised to increase production in the United States.
The Japanese automaker unveiled plans in February to invest approximately $500 million in its Canton Automobile Manufacturing plant in Mississippi, transforming the facility into a hub for US production. The project encompasses the development of two new, all-electric vehicle models.
Nissan has kept details of its forthcoming electric vehicles under wraps, but considering its Canton plant is predominantly focused on producing pickup trucks, it’s reasonable to speculate that any new EVs may follow a similar trajectory.
The Nissan Frontier, a well-established manufacturer’s offering, is reportedly poised to receive an electrification boost. Discerning insights were shared by Tyler Slade, Chairman of Nissan’s Advisory Board, during their conversation.
The Frontier Hardbody has a long-standing history as a key component of Nissan’s lineup. Carrying a portable electrical model makes perfect sense in many situations.
According to Slade, sellers are seeking a mid-size electric pickup truck, akin to the Frontier, with no combustion engine. Noting the advantages of electric pick-ups over their gasoline-powered counterparts, he pointed out that they could lead to significant cost savings for homeowners.
Heavy-duty trucks typically exhibit the lowest fuel efficiency among vehicles. Making them electrical would significantly reduce operational costs.
Nissan previously stated that production of its two electric vehicles at the Canton plant is expected to begin in 2025.
Electrek’s Take
While Nissan isn’t alone in pursuing a compact electric pickup truck market. General Motors is reportedly exploring the development of a compact electric pickup truck as part of its strategy to expand its affordable electric vehicle offerings under $30,000.
The upcoming Chevrolet compact truck is expected to be diminutive in size, sporting a bed length of around 4-4.5 feet and a sleek, aerodynamic design that exudes a sense of sportiness.
Nissan’s upcoming electric pickup is poised to challenge mid-size electric van rivals, including the Rivian R1T, as well as forthcoming offerings from Ford, General Motors, Hyundai, and other manufacturers. A compact, budget-friendly Nissan electric truck could prove an ideal fit for the company’s lineup, in my opinion, helping it gain momentum in the competitive EV market.
What’s behind the curiosity about the upcoming Nissan electrical pickups, anyway? We’re eager to hear your thoughts on this innovative new product lineup – will they change the game or just fade into obscurity? Tell us within the feedback.
