On January 9, reports emerged suggesting that Nice Wall, the renowned automaker, is developing a revolutionary, ultra-luxurious vehicle model. Originally referred to solely by the designation BG. One more attempt by a Chinese automaker to produce high-end vehicles. It’s poised to rival BYD’s Yangwang model in terms of performance.
The proposed model reportedly leverages a powerful Nice Wall’s 4.0T V8 engine. Research on the newly released model primarily focuses on a report published by local media outlet LatePost. Merchandise are expected to focus on hybrid models, blending the performance of supercars with the practicality of sedans.
The new model will welcome collaboration with esteemed European luxury brands to create a premium offering by harmoniously integrating high-performance internal combustion engines with advanced electric motors, thereby elevating the driving experience to unprecedented levels. By achieving this goal, the model seeks to derive significant technical and operational efficiencies.
The all-new model is spearheaded by Nice Wall’s Chairman Wei Jianjun. The Nice Wall company has announced a leadership change, with former Vice Chairman Tune Dongxian taking on the role of Chief Executive Officer (CEO), while current CEO Zhang Xiaobo will now serve as Chief Technology Officer (CTO).
According to sources familiar with the situation, Wei Jianjun is expected to play a hands-on role in shaping the design and engineering of the flagship luxury brand. Furthermore, he may hold an exceptionally high degree of participation within the benchmarking and analysis process for certain aspects.
The brand’s forthcoming model is said to focus intensely on small-batch production quality. Subsequently, the company will leverage advanced technology to incorporate innovative and high-tech materials into its operations.
Presently, the Nice Wall brand boasts a lineup of five manufacturers: Haval, Wey, Tank, Ora, and Baojun. The brand’s latest model is expected to be more upscale, with prices likely starting around 1 million yuan (approximately $136,400), a significant increase from its previous offerings.
It’s well-known that Nice did not attempt an upmarket EV model called Saloon prior to the development of its popular electric vehicles. Although initially intended as the Mecha Dragon, the project’s cancellation preceded its transformation into the Ora model, leaving unsold inventory still waiting for a buyer.
The Nice Wall Corporation has been facing challenges in recent times. Gross sales in 2024 totalled 1,233,292 vehicles, representing a modest 0.21 percent year-on-year increase. Among them, 321,795 vehicles have transitioned to being new-energy vehicles (NEVs), representing a remarkable year-over-year increase of 22.82%.
A total of 453,141 units have been exported, representing a year-over-year increase of 43.39%. Nonetheless, this suggests that Great Wall’s sales in China declined significantly in 2024, likely due to intense competition from other automakers.
Editor’s observe:
Currently, available information suggests that the next generation of vehicles will primarily consist of hybrid electric vehicles (HEVs), rather than new energy vehicles (NEVs). In today’s complex Chinese language market landscape, venturing down this route requires exceptional bravery.
Sources: Quick Know-how, Weibo
