Ford Motor Company itself. In a statement, the automaker clarified that the Mustang Mach-E is an electric compact utility vehicle and not a traditional Mustang, despite sharing its name with the iconic sports car. The move aims to differentiate the new model while still paying homage to the Mustang brand. For the first time last year, the all-electric Ford Mustang Mach-E surpassed sales of its gasoline-powered counterpart to become one of the leading electric vehicles in the US market.
Ford’s electric crossover, the Mach-E, exceeded sales expectations and outperformed its iconic gas-powered counterpart, the Mustang, in 2024.
Ford’s electric vehicle lineup smashed previous sales records in 2024, boasting a remarkable double-digit growth spurt. Ford reported a significant jump in US electric vehicle (EV) sales, with a total of 97,865 units sold in 2024, representing a 34.8% increase from the previous year, as it announced a new quarterly report showing a strong demand for its electric vehicles, with 30,176 EVs purchased during the fourth quarter?
The Ford Mustang Mach-E achieved its highest quarterly sales to date, with a remarkable 16,119 units sold during the autumn season, since its launch in late 2020? With a staggering 51,745 units sold in the previous year, the Ford Mustang Mach-E became the second-best-selling electric SUV in the United States, lagging only behind the Tesla Model Y.
With its impressive sales figures, the all-electric Ford Mustang Mach-E outpaced each gas-powered Ford Mustang model in 2024, marking a significant milestone for the electric vehicle market. Ford sold approximately 48,600 fuel-efficient Mustangs last year, a 9.5 percent decrease from the previous year.
As of late, Ford’s electric variant has become the top-selling Mustang in terms of gross sales, with a remarkable 27% year-over-year increase. Ford announced that its electric vehicles enjoyed unprecedented popularity in 2024, propelling growth and breaking sales records for the year.
| (vs This fall 2023) | (vs 2023) | |||
| 10,703 | -10.1% | 33,510 | +38.7% | |
| 16,119 | +35.6% | 51,745 | +26.9% | |
| 3,354 | +56.5% | 12,610 | +64.4% | |
| 30,176 | +16.3% | 97,865 | +34.8% | |
| * | 7,518 | -43.4% | 44,003 | -9.5% |
By 2024, Ford had acquired nearly 285,300 units of “electrified” vehicles, encompassing electric vehicles (EVs), hybrids (HEVs), and plug-in hybrids (PHEVs), outpacing both General Motors and Stellantis in sales.
Following a record-breaking Q4 for EV gross sales, Ford has opted to extend its popular “Power Up” promotion.
Ford’s innovative program provides new electric vehicle (EV) customers with a complimentary Stage 2 residential charger, while absorbing the cost of standard installation.
Ford’s Energy Promise highlights the tangible benefits of owning an electric vehicle, such as starting every day with a fully charged battery and nothing to worry about for the rest of the journey. While exploring the shift to electric, Ford is addressing concerns with dedicated 24/7 EV support and proactively assisting stranded drivers on the side of the road. The current system will operate until March 31st, 2025.
