Nissan cuts costs on its inaugural electric SUV, the Nissan Ariya, in China to maintain competitiveness in the rapidly expanding Chinese electric vehicle market.
Nissan cuts price of Ariya electric SUV in China following Toyota’s market-entry move.
Following Toyota’s move to reduce prices for its first all-electric SUV, the bZ4X, in China, Nissan has announced a similar strategy for its own electric vehicles.
Dongfeng Nissan, a joint venture between Nissan and Dongfeng Motor, features a prominent promotional display on its website homepage. The limited-time offer presents a rare opportunity to acquire a brand-new vehicle at a significantly reduced price point of approximately $8,700, with an original list price of $32,800.
Following Toyota’s lead, the automaker reduced the starting price of its flagship electric SUV by 20,000 CNY (approximately $2,900), representing a 15% decrease, bringing the new starting price under $23,000.
In the meantime, following a January cost drop of as much as 13%, which prompted other local manufacturers to implement similar price reductions – for instance, XPeng also cut prices by 13% shortly afterwards – amid concerns over demand, it seems Tesla has found its footing again.
Tesla has updated its online configurator for Chinese models, revealing a 2,000 yuan price hike on the Model Y Long Range, now starting at 311,900 yuan ($45,473)?
The all-new Nissan Ariya EV promotional campaign is scheduled to conclude on March 31st, according to the manufacturer’s website. Although the Ariya is not Nissan’s inaugural electric vehicle launch in China, having already introduced the Sylphy Zero Emission, it is expected to occupy a crucial role as Nissan seeks to expand its footprint in the world’s largest and most important EV market.
In 2022, Nissan sold just 1,205 pure electric vehicles in China, trailing behind its Japanese peers who collectively struggled to make a significant transition to fully electric offerings.
Will Nissan follow suit with a faster rollout of electric vehicles alongside Toyota and Honda?
Electrek’s Take
Are worth cuts that typically indicate a surge in demand or signals of a steady upward trend. As Nissan and Toyota lower prices significantly, it appears that both companies are striving to solidify their presence in the world’s largest electric vehicle (EV) market.
China’s electric vehicle market is growing rapidly as traditional and start-up carmakers compete fiercely to establish themselves.
As Toyota’s bZ4X starts at under $25,000, while the Ariya tops out at over $32,000, Nissan may face increasing competition in the market.
As the automotive industry embarks on a pivotal 12-month journey in 2023, it will be crucial to observe how value cuts unfold, given the sector’s most significant transformation in history is underway?
