Nissan is stepping up its game in electric vehicle production, amplifying its efforts to stay ahead of the curve. Under the umbrella of its newly unveiled electric vehicle (EV) powertrain strategy, the automaker expects a 30% reduction in both growth and manufacturing costs by 2026.
Despite its initial dominance in the electric vehicle market with the launch of the LEAF in 2011, Nissan has since struggled to maintain momentum as competitors aggressively pursue the development of battery-electric vehicles.
The Nissan LEAF dominated as Europe’s top-selling all-electric car in 2018, riding high on its success.
As the electric vehicle landscape continues to expand, the LEAF’s market ranking slipped this past year due to increased competition from Tesla’s Model Y and Model 3, Volkswagen’s ID3 and ID4, Hyundai and Kia’s Kona Electric and Niro, as well as offerings from Fiat, Skoda, Dacia, and Peugeot.
After a ten-year hiatus since the debut of the pioneering Leaf, Nissan is revving up hype for its second electric vehicle, the 2023 Ariya, a cutting-edge electrical SUV that promises to revolutionize the automotive landscape once more.
The Ariya is Nissan’s inaugural electric SUV, boasting a range of up to 304 miles on a single charge and a base price tag of $43,190 for the entry-level Interact FWD trim.
Nissan has expedited plans for its electric vehicle strategy, “Ambition 2030,” which was first unveiled last year with a renewed sense of urgency.
The updated strategy includes a commitment to release 19 new electric vehicles (EVs) by 2030, an increase from the previously anticipated 15, and increased electrical sales in key markets.
Nissan unveils ‘X-in-1’ strategy to slash the cost of its electric vehicle powertrains, aiming to make EVs more affordable for a wider audience.
Nissan has introduced a groundbreaking electric vehicle (EV) powertrain strategy designed to boost its technological prowess while maintaining an aggressive approach moving forward. The new strategy aims to reduce costs by 30% in terms of both development and production by 2026, according to company officials.
Nissan claims to have designed a groundbreaking 3-in-1 powertrain prototype comprising an electric motor, inverter, and reducer – a technological innovation poised to revolutionize its electric vehicle lineup.
Nissan plans to boost production efficiency by sharing and modularizing its e-POWER hybrid prototype with other electric vehicles (EVs) and hybrids, enabling it to produce these models on a single line. This move is expected to reduce manufacturing and growth costs by approximately 30% by 2026.
Significantly, Nissan is shrinking the motor’s dimensions and reducing its weight to significantly boost efficiency while minimizing noise and vibration levels. In a groundbreaking move, Nissan plans to engineer an innovative electric motor capable of drastically reducing its reliance on rare earth metals, aiming to minimize their usage to a mere 1% or less of the overall magnetic weight.
Electrek’s Take
While a 30% reduction in powertrain development and manufacturing costs might seem substantial, it’s likely to result only in a modest price drop for Nissan’s electric vehicles.
Streamlining manufacturing processes is crucial for reducing costs and boosting profitability by lowering prices and increasing margins. For years, Tesla has been showcasing its Autopilot technology’s capabilities, which is a key factor in achieving the company’s highest profit margins to date.
