Despite a recent slowdown in its electric vehicle strategy due to slower-than-expected demand, Ford’s electric vehicle sales continued to surge in May. Ford’s electric offerings, including the F-150 Lightning and Mustang Mach-E, achieved a substantial double-digit surge in sales last month.
Ford’s electric vehicle (EV) gross sales surged 65% in May 2024.
Although Ford ranks as the second-largest electric vehicle (EV) manufacturer in the US, excluding combined Hyundai-Kia sales, the company is “slowing down” its EV momentum with plans to introduce more hybrid models.
Despite the challenges, electric car sales continue to surge forward. Ford’s electric vehicle (EV) gross sales surged 64.7% in May to 8,966 models sold.
The Ford Mustang Mach-E emerged as the best-selling electric vehicle in recent months, boasting a remarkable 4,255 units sold, a staggering 46% increase from May 2022. Ford’s F-150 Lightning saw a remarkable 91% year-over-year increase in sales, with an impressive 3,260 units sold.
Meanwhile, Ford’s electric commercial vehicle, the E-Transit, is experiencing surging demand. Some 1,450 more electric vans were offered this year, a significant increase of 77% compared to the previous year.
In May, the electric vehicle’s (EV) gross sales surge enabled it to surpass those of Ford’s hybrids (+64.5%) and internal combustion engine-powered vehicles (+5.6%), a significant milestone in the industry.
Ford saw a surge in demand for electric vehicles, selling more than 37,200 units in the first five months of the year, an impressive 87.8% increase over the 19,809 EVs sold during the same period last year.
Ford reports a staggering 89% surge in Mustang Mach-E sales, with a whopping 18,737 units sold in May alone. According to reports, Ford has delivered 13,093 units of the F-150 Lightning electric pickup trucks so far this year, marking a significant increase of 78.5% compared to previous years? Meanwhile, E-Transit’s sales momentum builds steadily, with a remarkable 5,478 units sold year-to-date, representing an astonishing 111% surge compared to last year’s figures.
Ford’s expansion follows a move to slash EV costs earlier this year, driven by “slower-than-expected” demand and a shift towards emphasizing hybrids.
| (EPA-est miles) | ||||
| XLT | $64,995 | $62,995 | -$2,000 | 240 |
| Flash | $73,495 | $67,995 | -$5,500 | 320 |
| Lariat | $79,495 | $76,995 | -$2,500 | 320 |
| Platinum | $84,995 | $84,995 | 0 | 300 |
| Platinum Black | $92,995 | $92,995 | 0 | 300 |
The 2024 Ford F-150 Lightning’s value varies by trim level (excluding a $2,095 destination fee).
Ford has commenced taking orders for its 2024 F-150 Lightning model, with the addition of a novel “Flash” trim level. Ford introduces its newest model, boasting an extended-range battery, cutting-edge technology, and a range of features typically reserved for higher trims, aiming to strike the perfect balance.
Ford’s inaugural all-electric Explorer left the production line at its Cologne Electric Vehicle facility in Europe on Tuesday.
Ford has announced the imminent launch of a novel sports activities-oriented electric vehicle (EV) crossover for the European market, with production scheduled to commence later this year.
Electrek’s Take
Despite its reputation for sturdy efficiency, Ford is putting off a round of approximately $12 billion in electric vehicle (EV) investments. As part of its ongoing innovation strategy, the company is poised to further expand its presence in hybrid technology, mirroring Toyota’s successful approach.
Meanwhile, South Korean automakers Hyundai and Kia are accelerating their efforts to transition to an electric-powered future.
In May, Hyundai’s IONIQ 5 established a new monthly sales record, while Kia’s three-row EV9 is gaining traction in the US market.
South Korean automaker Hyundai anticipates sustained growth as production gets underway at its inaugural electric vehicle (EV) and battery manufacturing facility in the United States, scheduled to commence by year’s end.
Hyundai America CEO Randy Parker recently shared exclusive insights in a one-on-one conversation, describing his company as “humble and hungry” as it strives to distinguish itself from the competition in the electric vehicle market.
Can Hyundai surpass Ford in U.S. electric vehicle sales with its upcoming three-row IONIQ 9? Will Ford keep the pedal to the metal, defying initial plans to reprise its electric vehicle drive? Write us a remark about your ideas.
