Tesla is augmenting its Basis Collection Cybertruck lineup by converting select units into regular Cybertrucks, aiming to drive interest and availability for the electric vehicles. Meanwhile, the company is also expediting a large shipment of US-made Cybertrucks to Canada to facilitate homologation and expand its market presence north of the border.
Recent signs suggest Tesla has finally cleared its Cybertruck reservation backlog, with demand now easing off.
This past month, reports emerged indicating that Tesla had temporarily halted production at its Gigafactory Texas facility, instructing employees working on the Cybertruck assembly line to take a short leave of absence.
Tesla has further reduced lease pricing and made an immediate adjustment by incorporating the Cybertruck into its referral programme.
Numerous Cybertruck units are currently stocked for rapid deployment, accompanied by the popular Basis Collection Cybertrucks.
The Basis Collection has been the primary Cybertruck models produced, intended specifically for reservation holders. Tesla bumped up the price by $20,000, including a comprehensive package of features and upgrades.
In October, Tesla transitioned its manufacturing focus to the more affordable Cybertruck models, but it has since been revealed that a significant inventory of Base Model vehicles still lingers.
The automaker is reportedly rethinking its production plans for the Cybertruck, as sources familiar with the matter suggest that it may be scaling back deliveries to match dwindling demand.
Tesla includes a $20,000 bundle of options and equipment with the Basis Collection Cybertruck, as well as distinctive laser-etched exterior badging and Basis branding within the interior’s dashboard trim.
To increase affordability and drive sales, Tesla is dispatching its Cybertrucks to repair centers and body shops nationwide, aiming to refurbish and refresh the vehicles to offer a more accessible, mass-market Cybertruck option priced competitively at around $20,000.
According to sources familiar with the situation, Tesla intends to reconfigure approximately 800 Cybertrucks to meet regulatory requirements in the Canadian market, then transport them to Canada where the company anticipates stronger sales.
The relentless pace of production at Tesla’s facilities is putting a significant burden on the company’s service and collision repair teams, resulting in protracted waiting periods for customers.
Electrek’s Take
As a groundbreaking model, the Cybertruck rapidly rose to claim the top spot as the most popular electric pickup truck in the US market. While Tesla’s accomplishments are indeed impressive, it’s essential to temper enthusiasm with a nuanced evaluation of the programme’s success.
Cybertruck succeeded in achieving this milestone due to years of built-up anticipation and an impressive total of over one million pre-orders. Within a year, the company cleared its entire reservation backlog, achieving this milestone with around 40,000 to 50,000 deliveries.
Tesla’s Cybertruck campaign in the US seems to have backfired, as the company underestimated the market appetite for the Base Model.
The subsequent year will be a crucial test for the Cybertruck program. Are we going to face the brutal reality outside after decades of accumulated issues?
While a lower-priced $61,000 rear-wheel-drive Cybertruck could help stimulate demand, it’s unclear whether this would be sufficient to meet Tesla’s ambitious goal of selling 250,000 units annually. Despite initial predictions of potentially reaching 500,000 units per year, the current reality seems unrealistic.
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