For decades, there had been speculation that the flagship vehicle resulting from the partnership between JAC and Huawei, commonly referred to as Maextro, would be a multi-purpose vehicle (MPV). The primary automotive application is expected to come off the production line at the end of the year, with a planned launch in the first half of 2025. It’s rumored that a full-size sedan spotted undergoing testing is likely to be the flagship model from Maestro. Notwithstanding recent comments from Richard Yu, chairman of Huawei’s automotive division, there is renewed speculation about the potential for a multipurpose vehicle (MPV) offering.
Although Yu initially announced HIMA’s upcoming MPV launch, the revelation was somewhat lacking in specifics, with only vague hints at the project’s status as still being under wraps. The autonomous vehicle is expected to feature Huawei’s Qiankun ADS 3.0 system, boasting advanced self-driving capabilities courtesy of Lidar technology.
Within the HIMA Concord Clever Mobility Alliance framework, Maextro represents the latest iteration, where Huawei assumes a comprehensive role, extending beyond providing an intelligent cockpit and autonomous driving solution to encompass involvement in design, manufacturing, sales, after-sales support, and other phases of the vehicle’s lifecycle – but falls short of producing the automobile itself. Maestro is widely regarded as having the highest level of positioning among the four manufacturers currently within HIMA’s portfolio.
Richard Yu’s recent comments have reignited speculation surrounding the Maestro MPV, which is rumored to boast premium features in terms of intelligence, stamina, and opulent design options.
The futuristic Qiankun 3.0-equipped vehicle is poised to feature a comprehensive suite of premium amenities, including a built-in on-board refrigerator, color TV, luxurious seating, air suspension, head-up display technology, and an impressive ultra-long range of over 1,000 kilometers? The key battleground for total revenue appears to lie in configuring the second and third rows effectively.
Richard Yu’s statement leaves ambiguity over whether the inaugural Maestro model has been officially confirmed as a multi-purpose vehicle (MPV), or if another MPV variant will follow the initial model, rather than the former being confirmed as an MPV. But none of the well-established HIMA degree manufacturers have ventured into the MPV market, making such a move a bold departure from the norm. Similarly, launching an MPV as their debut model would be a courageous step for Maestro, one that demands careful consideration. One notable distinction is that the MPV is undoubtedly from one of the three HIMA corporations: Seres’ Aito, Chery’s Luxeed, or BAIC’s Stelato – all rival entities to the other two.
Supply: Quick Expertise
