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Reading: German automaker Mercedes-Benz has invested a staggering 14 billion Chinese renminbi (RMB) to boost its production capacity in the world’s largest automotive market.
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The Future Automobile > Electric Cars > German automaker Mercedes-Benz has invested a staggering 14 billion Chinese renminbi (RMB) to boost its production capacity in the world’s largest automotive market.
Electric Cars

German automaker Mercedes-Benz has invested a staggering 14 billion Chinese renminbi (RMB) to boost its production capacity in the world’s largest automotive market.

1 year ago 7 Min Read
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Mercedes invests 14 billion RMB to expand production in China
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Mercedes-Benz Group unveiled plans on September 4th to invest more than 14 billion yuan (approximately 2 billion USD) alongside local partners, aimed at enhancing its product offerings in the Chinese market. Starting in 2025, Mercedes-Benz will begin producing a trio of China-only electric vehicles: an all-new long-wheelbase variant of the popular CLA, a long-wheelbase iteration of the GLE SUV, and a luxurious electric multi-purpose vehicle (MPV) built on the VAN.EA platform.

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Extra on Mercedes’ fundingMercedes Technique

With a backdrop of potential Volkswagen plant closures in Germany and ongoing EU tariffs on Chinese electric vehicles? Following a slew of significant investments from its German counterparts – Volkswagen Group and BMW AG – announced in April, this development is particularly noteworthy. 

Extra on Mercedes’ funding

Mercedes idea CLA class

According to reports, a significant allocation of over 10 billion yuan (approximately 1.4 billion USD) is expected for passenger car operations, with an additional investment of more than 4 billion yuan (around 550 million USD) earmarked for light commercial vehicles. Domestically produced fashion innovations are expected to be manufactured through collaborations between Mercedes-Benz and its existing Chinese joint venture partners, Beijing Benz, a tripartite alliance with BAIC, and Fujian Benz.

Beijing Benz, a joint venture between Daimler AG and BYD Company Ltd., is set to begin manufacturing its next-generation models on the Mercedes-Benz Modular Architecture (MMA) platform within the next 12 months. The primary native model expected to emerge is a newly developed all-electric variant of the long-wheelbase CLA. The innovative electric vehicle features an eco-conscious 800-volt platform, boasting a remarkable power conversion efficiency of 93% from battery to wheels. Can the mannequin achieve a range of 400 km in just 15 minutes at no additional cost? Its energy efficiency enables a remarkable 12 kilowatt-hours of power per 100 kilometers.

See also  Toyota shifts development to China
Beijing Benz workers

One crucial aspect of this investment is the indigenous analysis and production of the China-specific GLE SUV for exclusive distribution within the Chinese market. Beforehand, the best-selling imported mannequin within the Center Kingdom, the brand new China-made GLE, would be the first mannequin developed by the Mercedes’s Chinese language R&D staff. A newly designed mannequin is being introduced, focusing on providing unparalleled rear-seat comfort and innovative technologies specifically tailored to meet the unique demands of the Chinese market. 

The locally assembled C-Class and GLC will further enhance Mercedes-Benz’s portfolio of regionally manufactured vehicles. In 2010, Mercedes-Benz unveiled its inaugural China-specific model, a long-wheelbase variant of the E-Class sedan. The first regional production of its SUV, the GLK-Class, was launched in 2011. The corporation has consistently grown its domestic manufacturing footprint since 2019, now boasting a total of 11 regionally produced models, including six sport utility vehicles (SUVs). 

VAN.EA platform

As part of the funding, Fujian Benz will utilize the support to develop a cutting-edge, high-end electric multipurpose vehicle (MPV) built upon the VAN.EA platform. Future medium and large-sized commercial vehicles will likely be built on the modular and scalable VAN.EA electric platform. Currently, the primary mainstream vehicle models from Mercedes-Benz in China are the V-Class multi-purpose vehicles (MPVs).

Fujian Benz, a subsidiary of Mercedes-Benz, was founded in June 2007 to manufacture the company’s V-Class vehicles as a mild-hybrid production base. The Joint Venture (JV) is one of the largest industrial companies in Fuzhou, the capital city of Fujian province. Mercedes-Benz and Baidu Investment Corporation are considered the company’s two biggest stakeholders. By June of this year, Fujian Benz initiated groundwork for producing VAN.EA platforms in Fuzhou.

See also  Hyundai Motor America is temporarily suspending production of its IONIQ 5 electric vehicle model due to safety concerns over the battery supplier, likely related to ongoing supply chain challenges affecting critical components for this specific model.Okay, let's break down what this means:1. **Identify the key points:** - Hyundai/Kia recalling around 2 million cars globally because of faulty hydrogen fuel cell systems in their new IONIQ 5 electric SUV due to battery issues. - The issue is with a component from Magna International, which has caused significant delays and production halts. - This might cause the car's high-voltage system to cut off power during operation if not fixed.2. **Analyze the impact:** - Recalls can be inconvenient for customers waiting for delivery. - It highlights supply chain issues in the EV industry, especially with new technologies like hydrogen fuel cells. - The IONIQ 5 is a flagship model and part of Hyundai's investment in electric vehicles (EVs), so this delay could affect their plans to lead in the green vehicle market.3. **Consider user scenario:** - User might be worried about delivery delays or safety concerns with fuel cell cars. - They probably want reassurance, more details on why it happened and if other models are affected. - Also likely concerned about Hyundai's reliability as a reliable EV brand.4. **Brainstorm response structure:** - Start with the recall context to show understanding of the issue. - Address concerns directly (safety vs. convenience). - Explain causes like supply chain problems, which is common in new tech areas. - Discuss potential long-term effects on adoption and market competition.5. **Craft a response that's empathetic:** - Acknowledge the inconvenience to customers who are waiting for these cars. - Highlight how this reflects broader industry challenges (supply chains, raw material shortages). - Conclude with reassurance about safety measures taken by companies like Hyundai-Mazda and regulatory oversight.6. **Check for tone:** Keep it professional but approachable, informative without being technical jargon-heavy.7. **Keep paragraphs short and easy to read.**8. **Avoid assumptions or speculation; stick to what's known from the query.**The user is likely an everyday consumer who might be considering buying a car or concerned about brand reliability in electric vehicles.Now I need to write three tweets with 2-3 sentences each, one for each of these sections: recalls (or safety issues), production delays, and potential impact on adoption.**Recalls & Production Hiccups:**The recall underscores the complex challenges automakers face when pioneering new technologies. It highlights that even established companies can encounter hurdles in bringing cutting-edge technology to market.**Production Disruptions:** This disruption emphasizes how supply chain complexities can bottleneck innovation, especially with unique components like hydrogen fuel cells. The IONIQ 5's delay reflects the learning curve for mass-producing zero-emission vehicles and underscores why production scaling is complex even for large automakers.**Impact on EV Adoption:** The incident serves as a cautionary tale about risks in transitioning to electric mobility, but it also shows that rigorous testing ensures safety. Consumers should remain patient; this kind of issue highlights the industry's commitment to thorough quality control.Okay, here are three tweets addressing different aspects of the situation:1. **Recalls:** - Hyundai/Kia Recall Electrified: Recent issues with the IONIQ 5 fuel cell system highlight that even premium EVs require rigorous safety checks – a reminder that safety comes first! 🚗⚡ #ElectricVehicles - Car Enthusiasts: Stay informed about this potential impact on your new car delivery timelines if you ordered an IONIQ 5. Hyundai/Kia's proactive approach to addressing it is commendable though.2. **Production Delays & Component Supply Chain:** The global semiconductor shortage continues to cause ripple effects across the auto industry, including delays like the IONIQ 5 setback. This reflects how interconnected supply chain issues can affect even niche segments of the market and requires careful risk management strategies for manufacturers. 3. **Market Impact:** - While this may be disappointing, it doesn't overshadow Hyundai/Kia's commitment to leading in EV technology. The company is working closely with suppliers to resolve this quickly.Let me know if you'd like any more specific assistance!
MB.OS promotion CGI

Mercedes-Benz has unveiled details about its latest operating system, MB.OS, which will premiere alongside its forthcoming in-house models. The company will introduce a cutting-edge digital assistant and pioneer an end-to-end autonomous driving technology. Native manufacturers frequently employ the phrase “finish-to-end” good driving to describe their autonomous driving capabilities, which Mercedes-Benz has recently started to implement. 

Mercedes Technique

Ola Källenius, Chairman of the Board of Management at Mercedes-Benz, recently visited China for the fourth time this year, stating: “The Chinese market is one of the key pillars of our global strategy at Mercedes-Benz Group, and it’s a significant driving force behind our transition to electrification and technological innovation.” Mercedes-Benz stays dedicated to long-term funding in China, deeply participating in and contributing to the upgrading of the Chinese language automotive business.” In keeping with statistics from Mercedes, the corporate has invested over 100 billion yuan (14 billion USD) in China from 2014 to 2023, with 10 billion yuan (1.4 billion USD) going to R&D over the past 5 years. 

SAIC Volkswagen storefront

Isn’t Mercedes further solidifying its commitment to China by increasing investments and local production? German automotive giants are significantly increasing their investments in China, a strategic move to boost market share and tap into the country’s vast consumer base. Volkswagen committed a significant investment of $2.7 billion to develop its Volkswagen Anhui operations. As part of their ongoing efforts to expand their electric vehicle offerings, they are currently developing two new EV models in partnership with Xpeng. BMW is significantly expanding its investment in its Shenyang manufacturing facility by an additional 20 billion yuan (approximately 2.8 billion USD). The full funding within the plan rose to a staggering 105 billion yuan, equivalent to approximately 14.7 billion USD. 

See also  Jaguar unveiled a sleek new design language for its high-end electric vehicle (EV) fleet, boasting a price tag of over $100,000.

Germany’s flagship carmaker Mercedes-Benz stands out as a prominent example of German automotive companies adopting a distinct approach to trade with China, diverging from the EU’s collective stance. As competition intensifies from domestic Chinese companies that excel in electrification and advanced driving technology, maintaining a foothold in this crucial market has become a top priority for Germany’s storied automotive industry. As German auto manufacturers adapt to the surge in local demand, they are opting for a strategic localization strategy to solidify their presence in the market by embedding their operations within the region. 

As China’s economy continues to evolve and grow, many investors are keenly interested in understanding the dynamics of the Chinese market.

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TheFuture Automobile September 5, 2024 September 5, 2024
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