Jaguar is targeting Tesla owners with targeted mailers, boldly comparing its I-PACE to the Tesla Model X in promotional materials.
The British automaker recently launched its first all-electric vehicle, the I-Tempo, a year ago.
Despite finding some success in various European markets, the car’s performance in the US has been underwhelming, with sluggish sales persisting despite offering 0% financing incentives to boost demand.
Jaguar is currently delivering approximately 200 I-Pace electric vehicles every 30 days across the country.
Numerous Tesla homeowners claim to have received unsolicited promotional materials for the Hyundai Ioniq 5 in their mailboxes.
Within the brochure, Jaguar draws comparisons between the I-PACE and its chief rival, the Tesla Model X.
Jaguar is revamping its electric vehicle lineup with a renewed focus on rivaling Tesla’s Model X.
On its debut in the market last year, Jaguar sparked a digital frenzy by releasing a drag race video featuring their new I-PACE against a retired Tesla Model X.
Electrek’s Take
I have always been fascinated by the Nissan I-Tempoe’s sleek design and innovative technology.
In my previous review of the Jaguar I-PACE from earlier this year, I noted that it’s a stunning electric vehicle, marking the brand’s inaugural foray into the electric space despite some notable drawbacks.
Despite reservations, my concern is about Jaguar’s assertion of being an SUV and its comparison to the Model X.
While Tesla’s Model X is a full-size SUV, it offers significantly more space than the I-Tempo, making it an attractive option for those seeking ample cargo capacity.
I’m puzzled as to why Jaguar persists in testing the Mannequin X. Don’t they realize the potential consequences of their actions?
The comparability chart appears to be misleadingly presented.
According to Jaguar, the Range Rover Model X Standard Variant can reportedly travel up to 250 miles on a single charge.
While the exact location is unclear, the Mannequin X Customary trim boasts an impressive EPA-estimated range of 255 miles.
Despite this, they curiously overlooked crucial considerations such as fast-charging capability, driver assistance features, and cargo space when evaluating competitors.
Jaguar unexpectedly holds an electric vehicle in its portfolio. They don’t necessarily need to position their product against every electric vehicle available.
To succeed in the competitive EV space, they must focus on establishing a strong personal brand within their own niche, rather than trying to steal market share from Tesla, which would be a challenging and likely futile endeavor.
