Nissan has delayed the start of electric vehicle production at its Canton, Mississippi facility for the second time. The delay is primarily due to the need to improve product competitiveness.
Nissan’s Electrification Dreams Hit Another Speed Bump: Manufacturing Delayed Again in Canton
Are you prepared for the delayed arrival of Nissan’s all-electric sedans? Given the provider’s words considered by Nissan, the company is again putting off its electric vehicle production in Canton.
Nissan announces a delay in its electric vehicle (EV) production schedule, with manufacturing now set to commence two months later than initially planned. The company had previously pushed back its timeline by three months in the past year.
Production of Nissan’s all-electric LZ1F sedan is scheduled to commence in November 2026. The Infiniti LZ1E electric vehicle is scheduled to meet compliance standards by April 2027.
Nissan’s roll-out of its sporty electric vehicles has been put on hold due to a pressing need to enhance their competitive edge, according to internal documentation. Nissan’s supply chain is concerned about profitability amidst faltering electric vehicle (EV) demand.
The automotive company purchased more than 20,600 electric vehicles (EVs) in the United States during the past year. Nissan’s inaugural electric SUV, the Ariya, racked up sales of over 13,500 units.
Despite a sluggish start, the Nissan Ariya is gaining traction in the US market, with 3,765 units sold during the last three months of 2023.
Nissan delays key electric vehicle initiatives alongside US counterparts Ford and General Motors. Ford is planning to allocate around $12 billion for electric vehicle investments. The automaker anticipates building approximately half of the initial F-150 Lightning orders intended for this year.
General Motors has resumed production of several crucial electric vehicles, including the Equinox EV, GMC Sierra Denali EV, and Chevrolet Silverado RST EV.
Within the United States, a staggering 1.2 million electric vehicles (EVs) were purchased over the past year as consumers continue to shift towards all-electric options.
Electrek’s Take
As Ford and GM delay electric vehicle (EV) production within the United States, Nissan risks lagging further in the market if it fails to similarly expedite its EV manufacturing plans domestically.
Nissan is finally gaining traction in the US electric vehicle market, but a flood of new electric SUVs is set to hit the streets this year.
The Aria will compete directly with the Chevrolet Blazer EV, Kia EV9, and Honda Prologue in the electric SUV market. Additionally, the company will engage in a fierce battle for market share against Tesla’s top-seller Model Y and the highly competitive Hyundai IONIQ 5. Volvo’s new EX30, priced from $35,000, is poised to take on Nissan’s electric SUV in a competitive market.
To stay ahead of the competition, Nissan should consider expanding its electric vehicle (EV) offerings into new segments, including sports sedans and luxury categories.
Electric vehicles (EVs) comprised 7.6 percent of total U.S. automobile gross sales in 2023, consistent with trends. In the coming year, we expect that figure to surge to 10%. EV adoption will proceed climbing. Those specializing in future technologies will reap the rewards as the market transitions towards electrical innovations.
