Toyota has introduced the 2024 bZ4X, its first fully electric vehicle, to dealerships and is now offering it for lease with a $10,000 discount, providing an attractive option for customers seeking eco-friendly transportation options.
Toyota’s 2024 bZ4X lease deal
Toyota has already revealed pricing and specifications for its 2024 bZ4X in January, yet it’s only just started arriving at dealerships. Although CarsDirect notes that the electric vehicle (EV) is accessible within the larger New York area at a competitive lease price.
Leasing money is a producer incentive that reduces the sticker price of a brand-new vehicle when it’s financed through a lease agreement. The Toyota bZ4X starts at $43,070 for the 2024 model year.
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For automotive enthusiasts, CarsDirect has uncovered an attractive leasing opportunity in New York. The deal allows customers to lease a Toyota bZ4X XLE for just $299 per month over 36 months, with a down payment of $3,999 due at signing. Based on a Manufacturer’s Suggested Retail Price (MSRP) of $47,734, with an assumed annual mileage allocation of 10,000 miles,
While the car-buying website is ambiguous about the exact location in Greater New York, a quick online search readily confirms that this offer indeed exists.
Despite clicking on Toyota’s “Larger New York” link, this information is noticeably absent from the lease offers list. [Eye roll.]
According to CarsDirect, its technology enabled users to discover a 2024 electric Toyota SUV with up to $9,000 in lease incentives across various regions of the United States.
Currently, the 2023 bZ4X can be had with up to $12,500 in lease incentives in New York, although Toyota has discontinued promotional lease offers for this model.
According to recent reports, Toyota exclusively released 1,897 units of the bZ4X model during the first quarter of 2024. Although this represents a 9% increase from the 1,698 delivered in Q1 2023, the figure still accounts for only a negligible 0.4% of the company’s overall US revenue.
Electrek’s Take
The attention-grabbing opportunity that has piqued my interest is a $10,000 lease deal with an unexpectedly low-cost value proposition, which I attribute largely to the enlarged visual representation. Toyota is struggling to match the electric vehicle (BEV) sales of competitors like Volvo, Kia, and Hyundai, with those brands outperforming them in this market segment.
Despite appearances suggesting otherwise, Toyota is seemingly making little effort to aggressively market its bZ4X, and that’s because they aren’t. The company focuses exclusively on developing and manufacturing hybrid and gasoline-powered vehicles.
Toyota’s conservative approach, rooted in a tradition of caution, has been misinformed by its assumption that the market and electric vehicle expertise still need to mature to meet its standards for reliability and efficiency.
Toyota to commit $1.3 billion to produce electric vehicles at its Kentucky plant.
