The luxurious model that’s been making waves in the US market now boasts an innovative, game-changing feature. Genesis is developing a cutting-edge electric vehicle (EV) platform designed to rival the luxury offerings of Tesla and BMW. While the GV60 shares its underpinnings with other Hyundai models, the brand-new Genesis EV platform is expected to be a standalone, unique offering exclusive to Genesis vehicles.
Hyundai’s Genesis brand has seen rapid growth in the US market, driven by its trifecta of long-range, sleekly designed electric vehicles that epitomize luxury and sophistication.
The premium Genesis brand showcases its innovative lineup, featuring the sleek GV60, the electrified GV70, and the refined Electrified G80. Throughout the initial six-month period, Genesis delivered nearly a quarter more electric vehicles to the US market compared to the previous year. The luxury car market has seen a surge in growth, with top players such as Mercedes, Porsche, and Tesla experiencing a slump in Q2 sales.
The Genesis brand remains a dark horse in the luxury EV market as it continues to expand its presence into new states. Despite Tesla’s dominance, Genesis is poised to disrupt its market lead by rapidly gaining traction and narrowing the gap.
The first electric vehicle (EV) from Genesis, the GV60, is poised for an upgrade in 2025, featuring a significantly larger battery capacity and refreshed design elements. The 2025 Genesis GV60, built upon Hyundai’s E-GMP platform shared with the IONIQ 5 and IONIQ 6, is expected to boast slightly increased range and faster charging capabilities.
Ahead of its official launch later this year, a first glimpse of the revised GV60 was spotted undergoing testing in the United States this week. New options feature revised headlights and a redesigned front bumper. Meanwhile, Genesis has far-reaching ambitions in store.
Genesis reveals breakthrough ultra-luxurious electric vehicle platform.
The forthcoming 2025 Genesis GV60 will be the last model in the brand’s lineup to leverage Hyundai’s innovative E-GMP (Electric-Global Modular Platform).
Genesis, under the direction of Mike Music, its newly appointed international head, and John Son, head of its international product office, is developing a bespoke electric vehicle (EV) platform that will likely differ from those used by Hyundai.
Building upon the latest GV60, all future Genesis models will be primarily founded on the innovative and cutting-edge platform. Hyundai is set to unveil its inaugural three-row electric SUV by year’s end. The Hyundai Ioniq 5 is reportedly built upon the E-GMP platform, potentially paving the way for a three-row electric SUV variant in the Ioniq 9 series.
South Korean automaker Hyundai’s sibling company, Kia, unveiled its flagship electric SUV, the three-row EV9, in 2022, building upon the E-GMP platform introduced previously. As Kia’s all-electric flagship model gains traction in the US market, nearly 10,000 units have been reserved through the first half of 2024.
Kia is set to unveil a series of compact, affordable electric vehicles. The initial price tag for the EV3 starts at a reasonable $30,700 (approximately KRW 42.08 million) in South Korea. The Kia EV3, too, can be built upon the modular E-GMP platform.
Genesis didn’t provide further details, but instructed us to expect more rapidly. Meanwhile, Genesis is set to launch the GV60 Magma, its inaugural high-performance electric vehicle, in the next 12 months.
Genesis is poised to introduce the Magma model as the flagship trim across its entire lineup, alongside the electric G80 variant.
Electrek’s Take
Can Genesis shut the gap with Tesla and other luxurious rivals in the US EV market? With its dedicated E-GMP platform and advanced software capabilities, Hyundai, Kia, and Genesis have established themselves ahead of many rivals in the industry.
While the Genesis EV’s innovative, bespoke Genesis EV platform might provide a competitive advantage over established luxury brands like BMW and Porsche.
As the US luxury market transitions to electric vehicles, Genesis remains a benchmark for excellence in its class.
What do you assume? Can a cutting-edge electric vehicle (EV) platform help Genesis outmaneuver its upscale competitors? Please share your thoughts?
