A new electric crossover SUV, similar to Nissan’s Rogue Sport, is set to debut in the US market. A new electric SUV, like the Nissan Rogue, will be the company’s fifth EV manufactured at its Canton, Mississippi plant. Nissan has once again put the brakes on its electric vehicle production plans, with the company freezing a $500 million investment.
Delays plague EV manufacturing in Canton for yet another time.
Nissan is revving up its electric vehicle (EV) production efforts in Canton for a second time this year, reaffirming its commitment to expanding its sustainable mobility portfolio. Nissan has recommenced plans to begin building electric vehicles at its facility after initially delaying them in January.
Manufacturing of two new Nissan electric sedan models is set to commence in June 2026. Nissan has again delayed its initial timeline for the debut of new models, now targeting November 2026, with officials attributing the setback to the need to enhance product competitiveness and quality.
As per the latest directive issued by Nissan, suppliers have been instructed to suspend all efforts aimed at enhancing their capabilities in relation to the electric vehicle (EV) sedan project until further notice is provided.
Nissan has delayed its restart plans without providing a new start date, instead informing suppliers they will receive an update in mid-June. According to a supplier, Nissan’s timeline for introducing a new strategy is expected to be at least six to eight months ahead of schedule.
“What specific challenges arise from our commitment to delivering cars to customers exactly when they need them,” Nissan Americas’ Chairman Jérémie Papin explained.
A revolutionary new electric SUV inspired by the popular Nissan Rogue is on the horizon.
At an exclusive event, Nissan revealed its intention to launch an electric SUV that bears striking similarities to the popular Rogue model. According to industry research from GlobalData, the upcoming electric vehicle (EV), codified as PZ1L, is expected to mirror the size profile of the Nissan Rogue Sport.
The fifth electric vehicle manufactured at this site. The automaker’s manufacturing strategy encompasses two newly developed electric sedans: the Nissan LZ1F model and the Infiniti LZ1E model. Nissan’s LZ1F production is tentatively slated to commence in November 2026, with the subsequent LZ1F model set to roll out in April 2027.
Nissan’s prompt engagement with suppliers may be necessary to seek innovative solutions. Nissan is expected to provide transparency into its electric vehicle production processes “pretty quickly,” according to Papin.
As the interim period unfolds, Nissan’s manufacturing capacity at the plant is gradually decreasing. By the early 2010s, Nissan had reduced the Canton facility’s annual capacity from over 410,000 vehicles to approximately 270,000 units.
The Nissan Titan’s production schedule is set to conclude by the end of the summer, while the Altima’s manufacturing timeline has been extended through late 2025.
Electrek’s Take
As Nissan’s American presence continues to decline, the company may need to revamp its strategy. Despite a 7% surge in gross sales within the US as of March 2024, Nissan’s market share has experienced a decline recently.
In 2018, Nissan held an 11% market share of new car sales in the US, but this percentage declined to approximately 5.8% last year?
Despite the decline in demand for its aging LEAF model (-50% year-over-year), Nissan’s new entrant, the Ariya, is gaining traction in the US electric vehicle market. Nissan reports a 45% surge in Ariya sales during the first quarter of 2024, with 4,142 units sold.
As Nissan’s LEAF and Ariya offer competitive pricing, a growing array of electric vehicles (EVs) has entered the market, posing an increasing challenge to their market share.
As Altima’s gross sales dwindle (-13% through March), Nissan may need to hasten its plans rather than further delaying the rollout.
Manufacturing in Canton is forecasted to reach approximately 204,500 by the end of the fiscal year on March 21, 2025. As Nissan’s electric vehicle production isn’t slated to begin until at least late 2026, what strategies will it employ to stay competitive in an increasingly electrified market?
Nissan’s electric vehicle manufacturing plans will soon receive further scrutiny, with additional updates expected to emerge over the next few months.
Considering the growing demand for eco-friendly vehicles, would I buy a brand-new, Nissan Rogue-inspired electric SUV? The answer is yes, but with some reservations. By 2027, the company may need to differentiate itself, as numerous competitors are expected to introduce comparable electric vehicles.
