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The Future Automobile > Electric Cars > BMW 1 series is going electric as an affordable EV for younger buyers
Electric Cars

BMW 1 series is going electric as an affordable EV for younger buyers

1 year ago 4 Min Read
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BMW 1 series is going electric as an affordable EV for younger buyers
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BMW’s compact class goes electrical. BMW plans to revamp its 1 Series lineup by introducing a budget-friendly electric variant, capitalizing on the demographic’s affinity for eco-friendly vehicles. BMW’s 1 Series and several other series will introduce i1 and i2 electric vehicle models.

Two new electric vehicles are already gaining momentum in Munich. According to insiders, BMW intends to position its electrified 1 Series and several M models alongside their gasoline-powered counterparts for enhanced customer appeal.

BMW is expanding its product portfolio by entering new market segments and striving to capture the attention of younger generations of car buyers. According to reports, the BMW i4 will offer the option of a fully electric hatchback or sedan variant, joining the existing range of electrified models from the German automaker. Meanwhile, sources reveal that the i2 would serve as the non-secular successor to the i3.

Bernd Koerber, Head of Product and Model Administration at BMW, emphasized the need for the company to “connect with the younger generation” and expand its presence across all markets.

“In reality, their pricing strategy has resulted in decreased profitability; nonetheless, it effectively targets young customers and boosts brand recognition in specific markets,” Koerber explained.

BMW’s product chief reaffirmed their commitment to the segment, stating “We’re pleased to see two manufacturers thriving here, with Mini playing a significant role.”

After unveiling the Imaginative and prescient Neue Klasse concept at a recent event, BMW CEO Oliver Zipse spoke about the innovative design and technological advancements showcased in the vehicle.

BMW targets young customers with affordable electric 1-series EV.

As Mercedes-Benz confirms its exit from the compact car market by phasing out the A-Class by 2026, BMW views this development as an opportunity to strengthen its position. As new market entrants emerge, such as the electric A-Class, Koerber hypothesizes that a one-sequence electric vehicle could potentially claim market share.

See also  The luxury of electric mobility has reached new heights. With the increasing popularity of eco-friendly transportation, several manufacturers have introduced high-end electric vehicles that boast impressive specs and hefty price tags. Here's a list of the most expensive electric vehicles currently available in the market:1. Rolls-Royce Spectre: $3 million+The luxury EV from Rolls-Royce is designed to be a bespoke driving experience like no other. With a range of up to 340 miles, the Spectre features an all-electric powertrain and a sleek, aerodynamic design.2. Pininfarina Battista Anniversario: $2.9 millionThis limited-edition electric hypercar is a masterpiece in engineering and design. With its exceptional acceleration from 0-186 mph in just 12 seconds, the Battista Anniversario is truly a work of art.3. Rimac Nevera: $2.1 millionCroatian manufacturer Rimac's first production car is an electric supercar that boasts an incredible 0-60 mph time of just 1.85 seconds and a top speed of over 250 mph.4. Pininfarina Battista: $2 million+The standard edition of the Battista hypercar is no less impressive, with its all-electric powertrain producing 1,877 horsepower and an acceleration from 0-186 mph in just 12 seconds.5. Lucid Motors Air Grand Touring: $1.3 millionThis high-end electric grand tourer offers a range of up to 517 miles on a single charge and is packed with premium features like a massive touchscreen display and luxurious leather interiors.6. Lotus Evija: $1.2 million+The first all-electric production car from Lotus, the Evija boasts an incredible 0-60 mph time of just 3 seconds and a range of up to 250 miles on a single charge.7. Pininfarina PF0: $1 million+Another offering from Italian design house Pininfarina, this electric hypercar features an all-electric powertrain producing 1,000 horsepower and exceptional handling capabilities.8. Lucid Motors Air Sapphire: $900,000This high-performance version of the Air grand tourer features a more aggressive exterior design and upgraded interior amenities.9. Tesla Cybertruck Tri Motor: $800,000Tesla's futuristic electric pickup truck boasts an impressive range of up to 500 miles on a single charge and can accelerate from 0-60 mph in just 2.5 seconds.10. Mercedes-Benz EQS 580 4MATIC: $700,000This high-end electric luxury sedan features advanced technology like Level 3 autonomous driving capabilities and a range of up to 435 miles on a single charge.

The Electrical 1 sequence is expected to debut in 2027, followed by the i2 in 2028. Although slated for release alongside gasoline-powered variants, the forthcoming 1 and 2 Series EVs will ride on BMW’s modular Neue Klasse platform.

BMW-electric-series-1
The all-new BMW Neue Klasse sedan is a sleek and dynamic addition to the brand’s lineup.

BMW unveiled its Neue Klasse platform in September, offering a glimpse into the brand’s environmentally conscious and technologically advanced automotive vision.

BMW reveals its electric vehicle strategy with the Neue Klasse sedan and X concepts, previewing the marque’s sustainable mobility direction. BMW’s new electric vehicle lineup, dubbed the “New Class,” is poised to impress with its enhanced capabilities, boasting 30% greater range, 30% faster charging times, and a 25% boost in efficiency.

According to BMW’s CEO Oliver Zipse, the company plans to introduce a total of six all-electric vehicles within a timeframe of 24 months, encompassing both Sport Activity Vehicles (SAVs) and sedans.

BMW-electric-1-series
BMW’s Neue Klasse electric vehicles?

Meanwhile, additional options could support diverse styles. Sources close to BMW confirm that two distinct variants are in development: the NBx and NAx models. While the previous models cater to entrance-and-four-wheel-drive enthusiasts, as well as those seeking rear- and four-wheel electric vehicles, respectively.

The Neue Klass sedan and SUV are expected to ride on the NAx platform, while the brand’s inaugural electric 1 and 2 models will debut on the NBx architecture.

BMW is poised to debut its inaugural Neue Klasse model, a sedan, in 2025. It’s likely that this technology will be integrated into SUVs.

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TAGGED: BMW, Electric, Electric Car, Electric Vehicles
TheFuture Automobile June 29, 2024 June 28, 2024
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