At its 2025 annual keynote, Xiaomi founder, chairman, and CEO Lei Jun supplied a number of key updates on the corporate’s automotive enterprise. He confirmed that the YU7 SUV is present process testing at Germany’s Nürburgring, reported that greater than 40,000 items of the mannequin have been delivered since July 6, and unveiled a brand new “Xiaomi Customisation Service.” This system, launched with the YU7 and SU7 Extremely, permits consumers to personalise exterior and inside particulars, a characteristic typically related to premium manufacturers however positioned by Xiaomi at a extra accessible value degree.
This system requires a deposit of 80,000 yuan (11,200 USD) and features a 90-day hesitation interval for purchasers to substantiate or cancel their order. The primary batch introduces 5 new paint finishes for the YU7: Amethyst Purple, Racing Crimson, Sprout Yellow, Twilight Rose, and Flowing Gold Pink Matte, developed with world paint suppliers. Over the subsequent three years, Xiaomi plans to broaden the palette to 100 customized colors.
Customization extends past paintwork. Patrons can choose wheel designs, Brembo brake calliper colors, and bespoke badges. Choices embrace black 24K gold, white ceramic, and carbon-fibre finishes. For the YU7 Max, inside customization is accessible with two new Alcantara-based color schemes: Blue-Black and Black with Fluorescent Yellow, accompanied by customized stitching, colour-matched seatbelts, and actual ash wooden trim.
Xiaomi has established its first and solely devoted customization centre on the second flooring of its Beijing Tremendous Manufacturing facility showroom, the place clients can discover design samples and configure automobiles in individual.
Editor’s remark:
Whereas automakers akin to Bentley, Rolls-Royce, and Porsche have lengthy provided tailor-made personalization packages, these providers typically add a whole bunch of 1000’s of {dollars} to the automobile’s price. In contrast, Xiaomi positions its customization service within the inexpensive EV section, aiming to make individualized design accessible to a broader group of consumers.
This technique displays Xiaomi’s strategy of adapting premium-style experiences for the mass market, extending past client electronics and into the automotive subject. The service could entice clients who search exclusivity with out coming into the standard luxury-car value vary.
