Regardless of gross sales within the US rising 9%, Ford’s (F) EV gross sales remained flat in July. Ford says the Mustang Mach-E is again on monitor, however CEO Jim Farley guarantees the corporate will reveal its subsequent “breakthrough” EV in just some days.
Ford’s US gross sales rise in July, however EV progress stays flat
Ford bought a complete of 198,313 automobiles within the US in July, up 5% year-over-year (YOY). Though it outpaced the estimated business common of about 5%, Ford’s electrical automobile gross sales fell a modest 0.2%.
With 5,308 Mustang Mach-Es bought final month, Ford mentioned the electrical SUV had its finest July ever and is now forward of its 2024 tempo. The Mach-E was hit with a recall earlier this 12 months, affecting almost 200,000 fashions within the US.
General, Ford bought a complete of 8,229 EVs in July, down barely from the 8,242 it handed over final 12 months. F-150 Lightning posted barely larger gross sales (0.3%) with 2,831 items bought.
In the meantime, gross sales of the E-Transit electrical van continued slipping with solely 90 items bought final month, a lower of 89% from July 2024.
With 47,217 items bought by way of the primary seven months of 2025, Ford’s EV gross sales are down 9.9% in comparison with the identical interval in 2024.
Throughout Ford’s second-quarter earnings name on Wednesday, Farley introduced that the corporate would unveil “plans to design and construct a breakthrough electrical automobile and platform within the US.”
Farley known as it “a Mannequin T second” for Ford, including that it’s going to provide “an opportunity to herald a brand new household of automobiles” with superior tech, effectivity, house, and options.
Somewhat than competing with Japanese and South Korean manufacturers within the mass-market EV market, Ford will give attention to what it does finest — vans and SUVs. Ford is growing a brand new, low-cost EV platform and plans to fabricate LFP batteries in Michigan, enabling extra reasonably priced and worthwhile electrical fashions.
The primary electrical mannequin constructed on Ford’s new platform is anticipated to be a mid-size pickup truck, set to reach in 2027. Ford will reveal extra about its huge EV plans on August 11 in Kentucky.
Following the success of its “From America, For America” marketing campaign, which supplied worker pricing to all, Ford launched a brand new promotion in July, “Triple Zero.” The brand new marketing campaign provides $0 down, 0% curiosity, and nil funds for the primary 90 days.
Trying to take a look at one out for your self? You need to use our hyperlinks beneath to seek out offers on the Mustang Mach-E and F-150 Lightning at a supplier close to you.
