On June 24th, 2025, Geely Automotive officially launched its operations in Greece with the introduction of its first model, the Geely EX5 compact electric SUV. This strategic expansion involves a partnership with GEO Mobility Hellas, an affiliate company under Union Group, for import and distribution responsibilities.
The Geely EX5 was initially unveiled in China last August as the Geely Galaxy E5. It is offered domestically in five configurations, priced between 112,800 yuan (approximately $15,760 USD) and 148,800 yuan ($20,800 USD).
Powering this model is a front-mounted electric motor rated at 160 kW (equivalent to 215 horsepower), delivering peak torque of 320 Nm. This enables the vehicle to accelerate from 0 to 100 km/h in under 7 seconds, with two battery pack options available: a standard 49.52 kWh unit providing a CLTC range of 440 kilometers and an extended-range option featuring a larger 60.22 kWh battery for a projected CLTC range of 530 kilometers.
While the Greek automotive market has shown resilience, recent data indicates continued dominance by internal combustion engine vehicles, with established European brands maintaining strong positions despite ongoing electrification efforts. In May 2025, total automobile registrations saw significant growth, but traditional manufacturers like Toyota (16.4% market share) and Peugeot (7.6%) still lead the sales rankings.
Geely’s entry into Greece is part of a broader trend where Chinese electric vehicle producers are increasingly establishing their presence in the European Union market. This development presents an interesting counterpoint to recent EU regulatory moves, including the rejection by Greek authorities of tariffs on Chinese EVs during voting for relevant EU regulations earlier this year. The growing demand for competitive EV models from Chinese manufacturers reflects a significant shift in consumer preferences towards sustainable mobility solutions.
The increasing visibility of Chinese brands like MG and BYD is reshaping Greece’s automotive landscape. MG achieved notable success with 556 unit registrations last month, securing the twelfth position overall in the Greek market with a substantial year-over-year increase. BYD demonstrated remarkable growth by registering nearly 2,000% sales growth (198 units sold) compared to previous year levels. Meanwhile, Geely’s Lynk & Co model has achieved respectable early success following its introduction earlier this year.
Market data indicates that MG ZS maintains strong competitiveness in the entry-level SUV segment while BYD continues to gain significant traction with premium electric vehicle models like the Seal U and Dolphin. This diverse representation of Chinese EVs suggests a growing acceptance of these vehicles within Greece, despite ongoing discussions surrounding their trade policies at both national and EU levels.
The Greek launch represents an important expansion for Geely into Western European markets.
