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The Future Automobile > Electric Cars > Xiaomi’s SU7 Ultra struggles to replicate SU7’s remarkable resale value?
Electric Cars

Xiaomi’s SU7 Ultra struggles to replicate SU7’s remarkable resale value?

2 months ago 3 Min Read
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Xiaomi SU7 Ultra fails to match SU7's incredible resale performance
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A new owner of the Xiaomi SUV7 is allegedly selling their vehicle less than four months after purchase, resulting in significant depreciation losses. Professional tech influencer Cepingjun has announced ambitious plans to flip their recently acquired SU7 Extremely gaming PC for a whopping 410,000 yuan (approximately $56,400 USD), despite having shelled out a staggering 560,000 yuan ($77,000 USD) just days prior. This potential sale translates into a significant depreciation of approximately $20,650 from the original valuation.

The blogger received the Xiaomi Mi 7 Ultra on March 7th, just over three months after its release, indicating that the device has already hit the market relatively quickly. The secondary market valuation of this model has exhibited significant volatility, with the cited transaction price serving as a rough estimate only.

Beforehand, the preliminary Xiaomi SU7 model’s high demand was driven by manufacturing shortages, leading to a “price inversion” in the used car market where its one-year retention rate surpassed 90%, significantly outpacing the typical 70% for electric vehicles.

The blogger’s submit on Weibo

Despite initial expectations, the Xiaomi SU7 Extreme defies conventional wisdom. The primary objective is that the SU7 Extremely’s inventory availability periods are generally shorter; the Xiaomi Auto app indicates a fastest replenishment time of 19 weeks, significantly quicker than the typical 34-48 week duration for standard SU7 models. While SU7 specifically caters to the high-end efficiency segment, where consumers are less price-sensitive due to limited market capacity, this niche’s secondary-market premium potential remains constrained as a result.

Xiaomi SU7

Xiaomi unveiled the SU7 Extremely on February 27th this year, with the base model retailing for 529,900 yuan ($72,900) and a special Nürburgring edition priced at 814,900 yuan ($112,200). Within just 10 minutes, the automotive generated substantial interest, with an impressive 6,900 pre-orders pouring in; this flurry of activity continued unabated, surpassing 10,000 orders within a mere two hours, thereby exceeding its annual sales targets from the onset.

See also  Nobody wants a Cybertruck – including Tesla! Plus: Nissan news, pricey solar
Xiaomi SU7 Extremely

The SU7 Ultra Edition was launched at the end of February, making it one of the earliest production units to hit the market. Without further insight into its maintenance history or circumstances, it appears improbable that this device could surpass the “resale value myth” perpetuated by the Xiaomi SU7. Beforehand, even Xiaomi’s SU7 models managed to sustain their value for around 12 months while racking up significant mileage without compromising their excellent resale value?

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