The highly-anticipated Xiaomi Yu7 SUV made its global debut on May 22nd at 7:00 PM, yet the excitement surrounding this launch began far earlier in anticipation of the big reveal. The secondary market has seen significant activity from scalpers offering “precedence buy rights” for brand-new vehicles, with prices ranging from hundreds to thousands of yuan (USD), sparking concerns over their legitimacy and potential impact on the industry.
Numerous second-hand buying and selling platforms are now featuring a variety of listings that offer safe ways for customers to purchase Xiaomi Yu7 devices. Sellers claim entry into “exterior software platforms” or “internal F-codes” to secure priority purchase rights for the initial shipment of vehicles. Some companies boldly claim a “99% success rate” to entice prospective clients.
Charges for these providers can range from $111 to $2,776, with some sellers offering prices up to 5,000 yuan. With the aid of their advanced technological capabilities, one vendor confidently asserted that they could almost certainly secure a deal, and in the event of failure, any payment would be nullified. The company stressed that the 3,000-yuan ($416 USD) settlement was a remarkably low price.
Scalping tactics have previously emerged surrounding Xiaomi’s vehicle debuts, marking a recurring issue for the company. In 2024, similar issues arose with the Xiaomi SU7, leading Lei Jun, Xiaomi’s founder, chairman, and CEO, to issue a statement reassuringly clarifying that the company does not condone or authorize blind purchases or deposit collections through unofficial channels.
Xiaomi maintains a strict policy requiring all purchases to be made through authorized channels, with orders being non-transferrable once they are processed. The scalping market for Xiaomi’s cars remains resilient, driven by surging demand and a shortage of supply.
A renowned automotive industry expert notes that scalpers capitalize on supply-demand disparities. If Xiaomi fails to swiftly address manufacturing capacity concerns, market anxiety is likely to escalate further. The initial inventory replenishment period for the Xiaomi SU7 experienced an unusually prolonged duration, potentially foreshadowing similar hurdles with the YU7 in the event that demand significantly outstrips supply?
The analyst cautioned about potential risks associated with third-party purchasing solutions. Providers cannot guarantee purchase rights and may lead to orders being automatically cancelled by Xiaomi’s official system. With customers at risk of losing sensitive financial information and having their personal data compromised on unverified online platforms? To avoid falling prey to scammers, customers must thoughtfully evaluate a product’s value before making a purchase, resisting the temptation of impulsive decisions that can lead to financial losses.
