General Motors’ flagship luxury brand now boasts a comprehensive array of electric vehicles, with early returns indicating a promising start. As Cadillac’s electric vehicles gain traction, an astonishing 80% of new customers are converts from other models, many of whom previously drove Teslas.
Cadillac’s newest electric vehicles have gained a significant following among Tesla enthusiasts, who are impressed by the brand’s innovative design and impressive performance capabilities.
Following its most robust performance since 2008, Cadillac is poised to maintain momentum, with a remarkable 21% surge in retail gross sales during the initial quarter of the year.
Cadillac has unveiled its comprehensive range of premium electric SUVs, following the introduction of the innovative Optiq, Vistiq, and Escalade IQ models. According to Brad Granz, Cadillac’s global advertising director, the brand’s new electric vehicles are drawing in customers from various manufacturers, including those that rival Tesla.
As part of its current marketing push for the three-row Vistiq, Granville announced that nearly 80 percent, or eight out of every ten Cadillac EV buyers, are first-time customers of the brand.
The company’s global advertising leader further observed that there is an opportunity to expand the conquest fee associated with Tesla, in its entirety.
A staggering quarter of Cadillac Lyriq buyers are former Tesla enthusiasts, a significant increase from the 10 to 15 percent previously reported. Cadillac is poised to significantly expand its presence in the luxury electric vehicle (EV) market, with the introduction of three new EV models across various SUV segments.
The bestselling luxurious EV model
Amidst a backdrop of controversy surrounding CEO Elon Musk’s outspoken political views and perceived support for President Donald Trump, Tesla has experienced a gradual slowdown in gross sales over the preceding few months.
According to the latest data, Tesla retained its position as the best-selling electric vehicle model in March, with more than 51,000 registrations, a 1.1% increase from the previous month after experiencing two consecutive months of decline. In a surprising shift, Cadillac dropped to eighth place in electric vehicle (EV) sales following an astonishing 86% surge in EV registrations.
Cadillac’s electric vehicle (EV) lineup for this year includes the midsize Lyriq, the affordable Optiq, the spacious three-row Vistiq, and the flagship Escalade IQ.
The 2026 Cadillac Lyriq, equivalent in size to the Tesla Model Y, starts at $54,390 and boasts a range up to 302 miles.
Designated as the “compact Escalade,” the Vistiq is Cadillac’s latest three-row luxurious electric SUV, with a starting price of $78,790. While the luxurious Escalade IQ boasts an impressive starting price of around $130,000. Later in the year, Tesla will introduce its ultra-luxury Celestiq model, boasting a price tag of approximately $340,000.
While considering the launch of a new Cadillac electric vehicle, it’s rare for customers to simultaneously explore a Tesla model. Individuals opting for an electric Cadillac hardly entertain the prospect of purchasing a Tesla alongside.
Cadillac’s Lyriq has a competitive landscape with several high-end SUVs, including the Toyota Optima, Acura ZDX, Ford Mustang Mach-E, BMW iX3, Kia EV9, Chevrolet Blazer, and Equinox Electric models.
Cadillac’s goal is to dominate the luxury electric vehicle market in the current year, but they’re not considering Tesla as a competitor. “We’re actually poised for fulfillment. As Vistiq completes its SUV portfolio, we intend to leverage this opportunity by expanding our portfolio to achieve the ranking of No.
“We’re unveiling our top-tier, luxury electric vehicle,” Franz declared.
As electric vehicles increasingly dominate roadways, will Cadillac capitalize on the influx of Tesla owners seeking alternatives? I cannot improve a text without seeing the original text first. Please provide the original text you would like me to revise.
