As many automotive manufacturers struggle to stay afloat, Hyundai is instead gaining momentum. Despite the surge in affordable electric vehicles and escalating price competition, Hyundai perceives an opportunity to pioneer a new era by launching its inaugural dedicated EV model in China.
Can Hyundai’s latest electric vehicle (EV) ignite a resurgence in China’s market?
With its sleek design and innovative features, the IONIQ 4’s modern makeover has left us wondering if this could indeed be the next big thing. Hyundai’s inaugural bespoke electric vehicle for the Chinese market is called ELEXIO.
During its global launch in Shanghai earlier this month, Hyundai emphasized that China is a “must-win territory”, describing it as the core of Hyundai Motor’s international strategy. The company also unveiled its “In China, for China, and to the World” approach as it seeks to regain momentum in the world’s largest electric vehicle market.
With Hyundai’s challenge in place, the company is already experiencing encouraging results. Hyundai’s Chinese joint venture, Beijing Hyundai, announced a significant turnaround on Monday, revealing that its quarterly losses had narrowed by more than 100 billion yuan (£14.4 million), or $72 million.
The corporation reported an internet loss of $42.3 billion for the first quarter of 2025, a significant decline from the massive $146 billion profit recorded in the same period of 2024. As the current pace continues, Hyundai may record a revenue boost in China by the second quarter.
South Korean automaker Hyundai cited a decrease in operating costs as the primary reason for the price increases, following the company’s decision to offer its Chongqing plant last year?
The country’s economy is also boosted by increasing exports. Beijing Hyundai reported a significant surge in exports for the first quarter, with a total of 14,999 vehicles shipped overseas, a substantial increase from just 608 units a year ago. Hyundai’s Chinese joint venture is committing a significant investment of approximately 8 billion yuan ($1.1 billion), which suggests an effort to revitalize and potentially restructure its operations in the region.
Although Hyundai’s new Elexio electric SUV has already seen some success, it is poised to accelerate its momentum further. As the electric vehicle (EV) is set to launch in the second half of 2025, there is a possibility that Hyundai may turn its fortunes around by the end of the year? However, it’s possible that this trend could emerge as early as the second quarter.
Hyundai asserts that its latest electric vehicle marks a pivotal turning point in the company’s shift towards electrification, marking a “brand new starting line” in China for this transformative journey.
The Hyundai Kona Electric’s styling cues are evident in the ELEXIO, a sleek SUV boasting crystal-clear LED headlights and a striking front-end design, where a slender LED light bar spans across the fascia.
Primarily built upon Hyundai’s innovative E-GMP platform, which also underpins the IONIQ 5, the ELEXIO boasts an impressive estimated range of up to 435 miles on a single charge, as certified by the rigorous CLTC testing protocol. Details, including pricing and customization options, will be disclosed closer to the vehicle’s release date. What’s the latest development?
What are the key features of Hyundai’s latest electric SUV offering? What would drive your decision to buy the Elexio is whether its features align with your specific needs and preferences. Would you consider purchasing it in Europe, the US, or other international markets? Tell us within the feedback.
