Tcherning, a prominent Danish construction company, disclosed that it had returned its entire fleet of Tesla vehicles in response to dissatisfaction with Elon Musk’s leadership and business practices.
Tesla’s reputation in Europe has taken a hit due to concerns surrounding its CEO’s political activities, which have raised questions about the company’s impartiality and commitment to innovation.
As gross sales had begun to stagnate in 2024, their precipitous drop-off in 2025 was catalyzed by widespread concern regarding Elon Musk’s association with Trump and far-right movements in Europe, as individuals increasingly became uneasy about the implications of these ties.
Notwithstanding its struggles, Tesla’s woes extend beyond stagnant new sales, as existing owners are equally eager to offload their vehicles due to their disaffection with the brand.
In fact, company gross sales are particularly prevalent throughout Europe.
In our previous report, we highlighted the success story of Rossmann, a leading European pharmacy chain with a significant market presence. Following Elon Musk’s recent actions, Rossmann decided to capitalize on the momentum by promoting his Tesla company fleet to potential customers.
Tscherning, a prominent Danish construction company, faced a similar predicament. Despite having electrified its company fleet with Tesla automobiles just a week prior, the company surprised many by announcing that it was returning all of them.
At Tscherning, our approach to driving isn’t just about how we get from point A to point B – it’s also about the people we share the experience with. We’ve decided to part ways with our Tesla fleet, not because the brand has become a bad carmaker, but due to Elon Musk’s increasingly vocal political beliefs and opinions that have become harder to ignore. As an organization, we’ve opted to bid farewell to our Tesla vehicles.
The company clarified that there is no requirement for investments to be aligned with the values and political undertones currently associated with the Tesla brand.
As a substitute for purchasing “European alternatives” to Tesla vehicles,
Tscherning shares a video showcasing its Tesla fleet returns.
Electrek’s Take
The current situation for Tesla in Europe simply isn’t viable in its present form. I fear a significant likelihood of widespread layoffs and potentially devastating retail closures.
Despite an expected influx of the brand-new Model Y, the company’s sales performance in Q2 remains eerily consistent with Q1, a period that witnessed a significant 40% year-over-year decline.
Two distinct stains on the reverse side are labeled as Q1 and Q2, with dates of 2025. As you’ll be able to observe, their monitoring approach is being implemented below each quarter within the last three years.
As company fleets are returned to the market and present homeowners trade in their vehicles, the prospect of acquiring a Tesla becomes increasingly more affordable. With prices plummeting, buying one used can leave you better off than purchasing new.
