Tesla’s gross sales have now collapsed in Sweden, with solely simply over 200 vehicles delivered within the nation final month – down 80% year-over-year.
In 2024, Tesla had its finest yr but in Sweden. The automaker delivered on common 1,825 autos monthly.
That was an important outcome amid Tesla combating towards boycotts associated to its dispute with a neighborhood union that a few of its service employees had been making an attempt to affix.
However in 2025, Tesla faces a a lot larger boycott over its CEO’s involvement in politics, and the impression is being felt all the best way in Sweden.
As we reported yesterday, we’re beginning to get the primary registration numbers for Tesla in Europe for April, and they’re wanting dangerous.
Now, we get Tesla’s registration numbers for April, and the automaker delivered solely 203 autos regardless of having loads of previous Mannequin Ys in stock and deliveries of the brand new Mannequin Y AWD.
Up to now in 2025, Tesla has delivered a mean of 533 autos monthly, down 71% from final yr.
This quantities to a requirement collapse for Tesla within the nation regardless of the brand new Mannequin Y AWD being accessible for the final two months and deliveries accessible inside days.
Tesla continues to be caught with an honest quantity of stock of the previous Mannequin Y in Sweden regardless of having stopped manufacturing over 2 months in the past.
The one hope for Tesla proper now’s the beginning of deliveries of the brand new Mannequin Y RWD subsequent month. As you’ll be able to think about, RWD autos usually are not tremendous fashionable within the Swedish market. AWD autos account for almost all of gross sales.
Electrek’s Take
71% drop in common month-to-month deliveries in 2025 versus 2024. That is scary stuff and fully unsustainable. Sadly, I might even anticipate layoffs for Tesla advisors and supply employees within the nation.
With gross sales right down to just some hundred month-to-month models, it may well’t justify the identical gross sales employees as final yr.
Tesla is being squeezed out of Europe at a tempo few individuals noticed coming.
The automaker has launched decrease rates of interest to assist with demand, nevertheless it’s definitely not sufficient.
Gross sales needs to be dangerous however not disastrous by the top of Q2, resulting from Mannequin Y RWD serving to a bit. The actual check can be Q3, when every part needs to be again to regular when it comes to the supply of Tesla’s lineup and there’s no backlog of demand for individuals ready for his or her particular trim.
If Q3 seems as dangerous as the primary half of 2025, Tesla is mainly performed in Europe. it is going to be a small area of interest automaker slightly than the rising market chief it was simply 2 years in the past.
