With important reductions, together with worker pricing, Ford had a file US gross sales month in April. Regardless of greater truck and SUV gross sales, electrical automobile gross sales dropped by practically 40%. Now, Ford is ending one other large challenge that was anticipated to assist it reduce prices and compete with leaders like Tesla.
Ford ends one other challenge as gross sales slip
Ford offered 208,675 automobiles within the US final month, a 16% improve from the identical interval final 12 months and a brand new April file. Electrified automobile gross sales, together with EVs and hybrids, rose 8.4%. Nonetheless, it was Ford’s gas-powered vans and SUVs that drove the expansion.
Vehicles accounted for over half of Ford’s gross sales final month, with gross sales up 19% to 116,955 items. Ford offered one other practically 87,000 SUVs, up 13.4% from April 2024.
The expansion was primarily due to a brand new promotion launched in early April. CEO Jim Farley instructed CNN in an interview on Wednesday that Ford is extending its “From America, For America” marketing campaign by means of July 4. This system was initially scheduled to finish on June 2 and provides worker pricing on most 2024 and 2025 fashions.
Regardless of greater gross sales of inside combustion (ICE) and hybrid automobiles, Ford offered considerably fewer electrical automobiles final month. Ford offered 4,859 totally electrical automobiles in April, which is almost 40% lower than the 8,019 offered in April 2024.
All three of Ford’s electrical automobiles —the F-150 Lightning, Mustang Mach-E, and E-Transit —had double-digit gross sales declines final month.
Ford offered 2,927 Mach-Es (-40%), 1,740 F-150 Lightnings (-17%), and simply 192 E-Transit vans in April (-81%). Ford spokesperson Emma Bergg stated the decrease gross sales have been because of decrease stock ensuing from mannequin 12 months changeovers.
Based on a Reuters report on Wednesday, Ford is not growing its next-generation electrical structure, FNV4.
Bergg clarified to Electrek that FNV4 was not an EV-exclusive challenge and it’s not ending. The corporate is merging two of its electrical architectures into one which shall be used throughout extra automobiles, no matter powertrain.
The transfer will allow Ford to supply superior related experiences in EVs just like the Mustang Mach-E and F-150 Lightning, in addition to different automobiles just like the Bronco, Mustang, Tremendous Responsibility, Ranger, and Transit.
Ford additionally prolonged its “Energy Promise” program this week, which provides EV consumers a free Stage 2 dwelling charger and several other different advantages to assist ease the transition to electrical automobiles.
