Tesla has lastly discovered a use case for its hard-to-sell Cybertruck: it’s now carrying round cell billboards for the brand new Mannequin Y.
I as soon as argued that ‘Tesla Cybertruck is a mistake turned advertising and marketing instrument‘, however that was greater than a 12 months in the past – earlier than we knew it was a complete industrial flop with gross sales reaching about one-fifth of the manufacturing capability.
The argument is that Tesla’s concentrate on the automobile is creating this hole within the firm’s development. Nonetheless, Tesla is utilizing it as a advertising and marketing instrument, bringing the Cybertruck to shops in international locations the place it’s not even promoting the automobile.
Tesla is principally utilizing the Cybertruck to carry eyes and attempt to promote its different autos.
Now, it’s doing that fairly immediately by having the Cybertruck carry cell billboards of its autos round.
Individuals have been recognizing a Cybertruck carrying a cell commercial for the brand new Mannequin Y, which consists of an precise Mannequin Y in a glass trailer. Right here’s the advert noticed in Temple, Texas:
We beforehand noticed this contraception over a 12 months in the past, however it seemed like Tesla had given up on the challenge because it was not noticed once more till this weekend.
Tesla seems to have used this cell billboard as a part of an owner-organized Cybertruck convoy, which isn’t a foul concept when you may have about 2,400 Cybertrucks in stock. Put them to work.
Recently, we famous that Tesla seems to be ramping up its advertising and marketing efforts, together with with some ‘edgy’ social media postings.
The elevated advertising and marketing effort comes amid Tesla being in a model disaster delivered to the corporate by its CEO’s political meddling, which has angered a major a part of its market.
Electrek’s Take
Tesla does seem like ramping up its advertising and marketing efforts in the previous couple of weeks in response to decrease gross sales this 12 months.
Apparently, it doesn’t appear like the automaker is returning to extra conventional promoting, which it solely began to do in 2023 after which briefly in 2024.
That stated, it doesn’t appear like Tesla is panicking simply but – even with the model new Mannequin Y already obtainable for same-day deliveries in lots of components of the US.
Tesla traders ought to begin worrying if Tesla begins providing 0% financing on the brand new Mannequin Y this month within the US, which is already the case in China and wouldn’t shock me if it involves America within the coming weeks.
