Chery is bringing again its QQ hatchback sequence, which was discontinued in 2014 as a consequence of suboptimal gross sales. On April third, Li Xueyong, deputy normal supervisor of Chery Vehicle, launched the official pictures of the Chery QQ idea automobile, which can be unveiled on the upcoming Shanghai Auto Present later this month.
Initially, Chery positioned its QQ sequence as “younger individuals’s first automobile” with the QQ3 being the primary mannequin launched in 2003, adopted by the QQ6 and QQme. At its peak, the sequence’ gross sales exceeded 40,000 items in its first yr in the marketplace, with month-to-month gross sales exceeding 10,000 items in 2005 and cumulative gross sales exceeding 1.4 million items with a price ticket as little as 29,900 yuan (4,100 USD). Nonetheless, gross sales of successively launched fashions weren’t best, and the sequence was discontinued in 2014.
Now, greater than 20 years later since 2003, the brand new idea automobile adopts a extra fashionable look with a black and white exterior, a spherical physique, a closed grille on the entrance, a brand new “Qq” emblem, and geometric headlights. From the aspect, the automobile is provided with digital aspect mirrors, no door handles, and “+” form rims that echo the black and white physique. The ‘Qq’ emblem additionally seems behind the C-pillar and the ‘Chery Design’ label is marked on the aspect skirt.
Coming to the rear, the format resembles that of the entrance face, mixed with a high-mounted brake mild.
Within the 10 years for the reason that Chery QQ sequence was discontinued, mini EVs have gotten more and more common in China as a consequence of their reasonably priced price ticket. Do you assume now is an efficient time for Chery to convey again its QQ sequence to compete towards fashions corresponding to SGMW’s Wuling Hongguang Mini EV and Geely Geome’s Xingyuan?
Supply: Chery Weibo, Sohu
