Ford’s automobiles are about to get a complete lot cheaper. With its new “From America, For America” marketing campaign, launched Thursday, Ford is rolling out steep reductions, together with worker pricing for all, and a free residence charger for EV consumers.
The brand new marketing campaign promotes Ford’s “American-made” automobiles with some fairly candy offers. Ford is providing worker pricing on most 2024 and 2025 mannequin automobiles.
All Ford and Lincoln fashions besides the F-150 Raptors, 2025 Tremendous Obligation pickups, and Expedition are included. The Lincoln Navigator and Ford’s fleet automobiles are additionally excluded.
Ford can be extending its “Energy Promise” promo, which provides EV consumers a free Stage 2 residence charger (plus customary set up), 24/7 stay electrical car help, roadside help, and an 8-year, 100,000-battery guarantee.
This system was initially launched in October, however Ford prolonged it by the top of March after seeing an uptick in EV gross sales.
Ford’s Energy Promise now runs by June 30 and is on the market for any new EV buy or lease, together with the Mustang Mach-E and F-150 Lightning pickup.
In response to Rob Kaffl, Ford’s director of US gross sales, the corporate is ready to provide steep reductions as a result of it has the stock. Kaffl informed The Detroit Free Press, “We’re in a really aggressive place in our inventory.”
With “quite a lot of uncertainty out there proper now” amid Trump’s new tariffs taking impact, Kaffl mentioned Ford’s new “From America, For America” will present some safety.
How important are the reductions? Nicely, it would depend upon the car’s value. A Ford supplier (who requested to stay nameless) mentioned an F-150 XLT hybrid with an MSARP of $65,000 would value $55,000 below the worker pricing plan. The value of an Escape ST SUV, with an MSRP of $36,300, can be reduce to $33,000.
Ford launched the 2025 F-150 Lightning final week, with a brand new “Darkish Components” bundle and improved charging options. It nonetheless begins at $62,995.
The 2025 Ford Mustang Mach-E begins at $36,495 and is on the market in RWD (260-mile vary) or eAWD (240-mile vary). Upgrading to the prolonged battery will value an additional $5,500 (eAWD solely).
Electrek’s Take
The brand new promo comes after Ford reported on Tuesday that US gross sales fell by 1.3% within the first quarter. Regardless of restricted stock, the Mustang Mach-E is off to a document begin in 2025, with over 11,600 items bought, outpacing the Chevy Equinox EV and Honda Prologue.
GM reported US gross sales development of almost 17% within the first three months of 2025. After EV gross sales doubled to 31,887, GM remained the quantity two vendor of EVs within the US behind Tesla, topping Ford’s 22,550.
Though Ford has the biggest manufacturing footprint within the US of any legacy automaker, CEO Jim Farley says it’s nonetheless not proof against the tariffs.
Ford imports about 21% of the automobiles it sells within the US. GM imports round 46%. Each want to get forward of any potential impacts.
Able to snag the financial savings on Ford’s electrical automobiles whereas they’re nonetheless right here? You should utilize our hyperlinks beneath to search out offers on the Ford F-150 Lightning and Mustang Mach-E fashions in your space.
