Final yr we reported on the storied e-bike model Juiced Bikes falling on exhausting monetary occasions and finally closing down. Now, in a video announcement simply posted to the seemingly defunct Juiced Bikes YouTube channel, the charismatic younger founders of Lectric Ebikes have introduced their buy of Juiced Bikes together with their intention to revive the model to its former glory.
Juiced Bikes was based in 2009, making it one of many first main electrical bicycle manufacturers within the US. Working constantly till its closure in 2024, its decade and a half of high-performance electrical bicycle constructing created an enormous fan base and a fame for pushing the business in the direction of energy and velocity constructed round revolutionary designs as an alternative of mere cookie-cutter copycats.
In a candid video posted to the model’s beforehand deserted YouTube channel, Lectric Ebikes founders Levi Conlow and Robbie Deziel brazenly shared a number of particulars about their prolonged bid to buy Juiced Bikes and their plans to revive the corporate.
Now to attain their purpose, the pair should depend on the teachings they realized in constructing their very own model, Lectric Ebikes, into the most important electrical bicycle firm in North America.
Based in 2009, Juiced Bikes was the epitome of old-fashioned within the e-bike business. Then again, Lectric Ebikes and its two charismatic “e-bike bro” founders are the total embodiment of younger e-bike whipper snappers. However regardless of bursting onto the scene comparatively lately in 2019, Lectric Ebikes rocketed previous lots of of different e-bike manufacturers to grab the title of most annual e-bike gross sales by 2023. Clenching the title once more in 2024 and sure on observe for a three-peat in 2025, Levi and Robbie clearly know a factor or two about build up a profitable e-bike firm.
Lectric has now develop into often called the go-to supply for the very best bang-for-your-buck electrical bikes, from folding e-bikes to off-road adventure-style rides, cargo e-bikes, and extra. However regardless of Lectric Ebikes’ success, it doesn’t appear like its founders intend to merely deliver Juiced Bikes into the Lectric household. As a substitute, the duo appears to be centered on reviving the model as it’s – or at the least because it was.
“What drew us into Juiced is identical factor that drew many Juiced clients into the model within the first place,” defined Levi Conlow, CEO of Lectric Ebikes. “That prime efficiency, that torque, that acceleration, the factor you’re keen on about Juiced. That’s our full intention, to protect and proceed that lovely efficiency into the longer term, and carry Juiced into its subsequent 15 years. It’s had this hiccup now, however I hope that everybody has seen what we’ve carried out with Lectric Ebikes and has an amazing stage of confidence in what we’re going to do.”
As Robbie and Levi defined, the method of buying the Juiced Bikes model and making an attempt to revive it was a protracted and complex journey that also appears to be taking form. Lectric initially positioned a successful bid when the model’s belongings had been put up at public sale in an try and pay again Juiced Bikes’ collectors, however the successful bid was rejected, leaving Juiced’s future in limbo. As Levi detailed, finally he and Robbie had been in a position to salvage a deal the place they bought practically all of Juiced’s belongings outdoors of its bodily stock. Which means the branding, the web site, the mental property, and just about all the things else that was as soon as a part of the Juiced Bikes firm… aside from the bikes that used to line the transport division of its Chinese language manufacturing unit.
And whereas the pair didn’t explicitly say it, we’ve since seen a lot of Juiced’s stock siphoned off by a Chinese language-backed e-bike model known as VeloWave, which has been promoting it seemingly dropshipped on-line, so it doesn’t take numerous web sleuthing to see why they couldn’t get all the things without delay.
Which means there’s numerous exhausting work forward of Levi and Robbie to rebuild provider relationships and get bikes transferring once more. There’s additionally a lot of upset Juiced clients who had positioned orders for e-bikes simply earlier than Juiced collapsed final yr and by no means obtained them. Levi defined that the corporate had hoped to meet these orders, and should be capable of assist these clients out, however that it might take a while to get issues transferring once more.
However whereas they admit that they might not be capable of instantly assist lots of the pissed off clients or help the bigger Juiced Bikes proprietor neighborhood with spare components till they will construct up some stock, they seem centered on bringing the identical dedication to customer support and help to Juiced that they’ve constructed at Lectric Ebikes.
That is after all nonetheless a creating story and we’ll be studying extra quickly in regards to the backstory to Lectric’s buy of the Juiced Bikes model and their plans to return Juiced to its heyday. You probably have questions, put them within the feedback beneath and we’ll remember to discover out extra once we sit down with Robbie and Levi quickly.
Electrek’s Take
That is fascinating. All of us thought that there was an opportunity Juiced Bikes may very well be saved, however it was a protracted shot. It meant discovering somebody who may persuade traders that there was nonetheless hope, and never that many nonetheless noticed the hope. But when there ever was, it’s with Levi and Robbie. These guys constructed the modern-day equal of a storage startup into the most important e-bike firm on the continent and virtually single-handedly introduced earlier titans of the business to their knees. But as an alternative of merely forcing different e-bike manufacturers out, right here they’re making an attempt to avoid wasting them.
And what I like about that is that it comes from a spot of real love for the sport. Should you watch the video above (which you need to), you’ll be able to see Levi and Robbie nerding out about how nice Juiced Bikes’ e-bikes had been. They usually’re proper. These had been superior bikes. Saving the corporate isn’t nearly providing one other income stream within the high-performance market that Lectric hasn’t beforehand centered on, but additionally saving an vital a part of the historical past of the nascent American e-bike market. Juiced Bikes WAS the American e-bike market for a very long time, again when it was mainly simply these guys and Pedego… and some bizarre chainstay-mounted brush motor e-bikes that appeared like they’d toaster-shaped batteries strapped to their rear racks.
All of that is to say that this can be a actually cool story, one that’s at the moment being written, and for which we doubtless received’t actually know the way properly it would work for a lot of months to come back. However rattling, am I right here for the journey!
