A survey of over 100,000 Germans revealed that 94% received’t purchase a Tesla car. It doesn’t bode nicely for the automaker, whose gross sales had already been falling off a cliff within the necessary European market.
In 2024, Tesla noticed a 41% discount in gross sales in Germany in comparison with 2023 regardless of EV gross sales surging 27% throughout the 12 months.
This has already raised purple flags about Tesla’s future in Germany, however it’s nothing in comparison with Tesla’s efficiency to this point in 2025.
Tesla’s gross sales had been down 70% within the first two months of 2025, and once more, that’s in comparison with its already poor efficiency in 2024.
There are various elements at play, together with elevated EV competitors and the Mannequin Y changeover, however in latest months, trade specialists have attributed Tesla’s decline within the nation to Germans being upset with Tesla CEO Elon Musk’s meddling in native elections and selling the far-right AfD occasion.
Musk is at the moment underneath probe in Europe for his political meddling, and his status has crashed in Germany after a few Seig Heil salutes at Trump’s inauguration and a number of other questionable posts selling fascist and Nazi ideologies, like this one yesterday:
This doesn’t assist Tesla’s prospects in Europe, significantly Germany. Solely 20% of voters sided with AfD, and Tesla shouldn’t essentially rely on them being potential prospects.
AfD has been staunchly towards Tesla and even ran advertisements like this:
Now, a brand new survey of 100,000 Germans by T-On-line about Tesla confirmed that solely 3% of respondents would contemplate shopping for a Tesla car:
It’s a rejection that couldn’t be clearer: Greater than 94 % of t-online readers say they received’t purchase a Tesla once more. Solely three % stated they might nonetheless contemplate a automobile from the previous electrical pioneer. Round 100,000 readers voted—a report turnout. The message is evident: Germans are turning their backs on Tesla.
These are spectacular outcomes, they usually clarify Tesla’s present gross sales in Germany.
Some Tesla shareholders hope that the brand new model of the Mannequin Y will assist reverse the development, however these ballot outcomes don’t look good.
Moreover, Tesla’s Mannequin 3 gross sales are additionally crashing in Germany, which means that Mannequin Y just isn’t the one drawback.
Electrek’s Take
These outcomes are wild. We’re again to love 2015 Tesla when nobody knew are cared concerning the firm.
Now, everybody is aware of about it, however nobody needs to the touch it.
Luckily, it’s coming at a time when there are many different EV choices, and it appears just like the EV transition goes to proceed in Germany, simply with out Tesla.
With these outcomes, I’m beginning to assume that Tesla goes to need to cut back in Germany.
