Xiaomi SU7 Extremely was launched yesterday, and inside two hours, it achieved its annual gross sales goal of 10,000 models. SU7 Extremely worth is 35% decrease than presale worth and deliveries will start in April, with small batch already produced vehicles reaching early clients in March.
“Our mission is to make luxurious vehicles reasonably priced,” mentioned Xiaomi’s CEO and founder Lei Jun on stage throughout the launch convention. “Conventional gasoline automobiles will certainly be defeated by this automotive,” Jun continued, praising the SU7 Extremely.
The efficiency sedan with over 1,500 horsepower began presales in October final yr for 814,900 yuan (111,800 USD). The beginning gross sales worth introduced at launch was 285,000 yuan (39,000 USD) decrease at 529,900 yuan (72,800 USD). It’s a normal technique for China EV makers to undercut the presales worth upon launch to create a halo, however none took it to such an excessive as Xiaomi.
The orders began on February 27 at 10 pm China time. Xiaomi acquired 6,900 orders for the SU7 Extremely inside 10 minutes of the beginning, and the ten,000 milestone was surpassed in two hours. The shoppers have to deposit 20,000 yuan (2,700 USD), which is refundable inside every week, after which the order will lock in.
Prospects also can place a 40,000 yuan (5,500 USD) non-refundable deposit for a inventory automotive, which might be delivered “quickly” earlier than the official supply begins in April. Xiaomi did the identical factor with SU7 final yr, when the small batch of already manufactured automobiles was named the Founders version and delivered upfront to Xiaomi hard-core followers.
Lei Jun calls the SU7 Extremely a “Dream automotive.” It’s a efficiency model of the SU7 sedan launched final March, which can be the patron electronics large’s first automotive. SU7 begins at 215,900 yuan (21,600 USD) in China and bought 139,847 models in 2024, based mostly on insurance coverage registrations monitored by China EV DataTracker. The ready time for SU7 is 6-8 months, relying on the trim stage chosen, in keeping with the Xiaomi web site.
SU7 Extremely is a four-door sedan with dimensions 5115/1970/1465 mm and a wheelbase of 3000 mm. The 0-100 km/h acceleration is 1.98 seconds thanks to a few electrical motors with a mixed energy of 1,138 kW (1,526 hp). There’s a single e-motor for 288 kW (386 hp) within the entrance axle and two 425 kW (570 hp) electrical motors within the rear axle. The height torque is 1,770 Nm, and the highest velocity is 359 km/h.
The electrical energy is saved in a CATL-made Qilin 2.0 ternary NMC battery pack for 93.7 kWh. It gives a cruising vary of 620 km (CLTC) and takes 11 minutes to cost from 10% to 80%.
Right this moment, Xiaomi introduced on its Weibo that the SU7 Extremely will arrive on the Cellular World Congress (MWC) in Spain in March. “On March 3, at MWC 2025 in Barcelona, Spain, the twin Ultras will debut abroad on the identical stage. Keep tuned!” the corporate mentioned.
In December final yr, native media reported that Xiaomi is accelerating its abroad expansions and can launch gross sales in small batches in a number of areas to check the market. Lei Jun beforehand mentioned that Xiaomi goals to promote vehicles in Europe earlier than 2030, almost certainly following his signature advertising and marketing transfer of “underpromising and overdelivering”.
Xiaomi plans to launch its third mannequin, the YU7 SUV, in July and expects to promote 300,000 automobiles in 2025, greater than doubling its 2024 efficiency.
