Cowboy, the Brussels, Belgium-based electrical bicycle maker well-known for its fashionable tackle traditional European-cycling designs, is nearshoring its manufacturing to hurry up supply occasions.
Shifting its e-bike manufacturing out of Asia, Cowboy is as an alternative bringing its meeting again house—or at the least fairly darn near house.
Cowboy has teamed up with the France-based firm ReCycles, “a famend French producer with over 30 years of expertise producing for manufacturers like Peugeot, to assemble its bikes in Romilly-sur-Seine.”
The transfer is meant to chop down on the time it takes to ship electrical bicycles to its clients, defined Cowboy’s CEO and Co-founder Adrien Roose.
“Bringing our meeting to France marks a major turning level for Cowboy. This transfer strengthens our dedication to high quality whereas permitting us to scale effectively to satisfy demand. By working with a producer that mixes a long time of experience with a imaginative and prescient for the longer term, we’re not solely enhancing manufacturing but additionally reinforcing France’s function within the evolution of e-bike innovation. As we ramp up manufacturing, availability for our bikes continues to develop, and as soon as we attain full capability, bikes shall be delivered inside days—getting extra riders within the saddle quicker than ever.”
Whereas many electrical bicycle firms struggled with overstock conditions over the previous couple of years, Cowboy has lengthy tried to take care of lean operations, although this has typically led to lengthy supply occasions and complaints from clients. Thus, the corporate’s transfer to reshore manufacturing hopes to deal with these considerations.
“We acknowledge and apologise for the delays some clients have confronted just lately, and we have now taken decisive motion to repair this,” Roose acknowledged in a remark supplied to Electrek. “This transfer proves that Cowboy is constructing a stronger, extra resilient future while specializing in our buyer expertise.”
The transfer additionally comes at a time when world commerce wars and retaliatory tariffs are again within the information, creating higher uncertainty for e-bikes produced in main manufacturing facilities comparable to China, Taiwan, and different main Asian producers.
ReCycles appears to be like prepared to satisfy the demand and is alleged to be investing closely in the way forward for French bicycle manufacturing. The corporate is at the moment growing a brand new 25,000 m² (270,000 sq. ft) manufacturing web site set to be prepared by 2027.
As Gregory Trebaol, CEO of ReCycles, defined:
“We’re thrilled to assemble Cowboy bikes in France. Cowboy is the world’s most superior e-bike, combining cutting-edge know-how with modern design and a seamless using expertise. This collaboration displays our shared dedication to high quality, innovation, and making Europe a world hub for the biking business.”
