Tesla’s gross sales have dropped almost 60% in January in Germany in comparison with the identical interval final 12 months. The identical factor is going on all through Europe.
Earlier this week, we reported that Tesla’s gross sales crashed all through all European markets in January.
The 2 principal causes are believed to be the introduction of the brand new Mannequin Y and the disapproval of Tesla CEO Elon Musk and his meddling in politics, which is very not appreciated in Europe.
On the time, we didn’t have the quantity from Germany, however now we do.
Reuters reported that Tesla’s gross sales have been down 59.5% in January:
German highway site visitors company KBA’s web site on Wednesday confirmed the variety of newly registered Tesla vehicles fell 59.5% to 1,277 in January, whereas the general German market was down simply 2.8% at barely greater than 207,000 autos through the month.
That is undoubtedly a Tesla downside as a result of the German auto market was down simply 2.8% in January, and the battery-electric market was up 53.5% through the interval.
These at the moment are Tesla’s gross sales in Europe in 2025 in comparison with 2024:
| Nation | Jan-25 | Jan-24 | % YoY |
|---|---|---|---|
| Germany | 1,277 | 3,150 | -59.5% |
| UK | 1,293 | 1,581 | -18.2% |
| France | 1,141 | 3,118 | -63.4% |
| Netherlands | 926 | 1,610 | -42.5% |
| Norway | 663 | 1,109 | -40.2% |
| Spain | 269 | 1,094 | -75.4% |
| Sweden | 394 | 730 | -46.0% |
| Denmark | 451 | 763 | -40.9% |
| Portugal | 380 | 551 | -31.0% |
| Complete | 6,794 | 13,706 | -50.4% |
Electrek’s Take
That is fairly nuts. Clearly, Tesla will use the Mannequin Y transition as an excuse, and there’s some fact to it. Nonetheless, Tesla was transitioning the Mannequin 3 across the identical time final 12 months, which additionally negatively affected 2024 gross sales.
Now, it’s true that Mannequin Y is extra impactful than Mannequin 3, however I feel it’s additionally clear that the Musk impact is at play too, it’s simply not possible to inform by how a lot.
However I do suppose will probably be fairly disastrous, particularly contemplating the Mannequin Y refresh will not be vital sufficient to persuade people who find themselves on the fence.
It feels just like the unfavourable sentiment towards Tesla continues to be gaining momentum fairly than slowing down.
That’s not good for the EV business. At the very least they’ve extra choices in Europe. It would hit even more durable if we begin seeing an identical impression on Tesla within the US.
