Japanese automakers Toyota, Honda, and Nissan, are being referred to as out once more for his or her lack of progress with battery electrical autos and decarbonization efforts. Greenpeace, a nonprofit group selling a sustainable future, launched a brand new examine discovering that Japanese automakers lag behind their friends.
Japanese automakers have been notoriously sluggish of their efforts to introduce all-electric fashions to the market. Regardless of Toyota being the primary to disclose a mass-market hybrid automobile, the Toyota Prius, in 1997, the automaker (and your entire nation) has made little progress since.
What’s attention-grabbing, nevertheless, is Japan has the third largest economic system and hosts a number of the most superior applied sciences like bullet trains (with speeds as much as 199 mph), quantum computing, and good farming.
Then why is it so behind in decarbonization and absolutely electrical autos?
Japan falls behind within the EV race
For one factor, Japan has a comparatively conservative tradition. The nation firmly believes so as and hierarchy. So, naturally, on the subject of a big change, it is going to be as much as the leaders. And when you have a look at previous feedback from Toyota, Honda, or Nissan’s higher-ups, you’ll discover a development of pondering just like the saying, “if it isn’t broke, don’t repair it.”
This kind of pondering usually ends in sluggish change, which we’re seeing now. As an example, the Government Vice President of Gross sales for Toyota North America was just lately quoted saying:
I don’t assume the market is prepared [for EVs]. I don’t assume the infrastrucutre is prepared.
That’s regardless of all of the proof that exhibits electrical autos are the longer term:
- Practically each automaker (startups and legacy) plans for an all-electric lineup (or near it) by the tip of the last decade. Not solely that, however they’ll’t sustain with the demand for the EVs they have already got.
- California, Washington, and Massachusetts all moved to ban gas-powered autos by 2035. Seventeen states in complete comply with California’s emissions legal guidelines, although not all of them have adopted the 2035 ban.
- Tesla, which solely sells EVs, says the Mannequin Y is on monitor to generate essentially the most income of any automobile this 12 months and is more likely to be the best-selling automobile subsequent 12 months total.
The proof exhibits individuals need EVs, and that’s the place the market is heading.

Toyota, Honda, and Nissan are final in decarbonization efforts
Greenpeace’s new examine finds that Japanese automakers Toyota, Honda, and Nissan rank lowest of their efforts to advertise a cleaner future out of the highest 10 automakers.
After zero-emission (not hybrids) didn’t even generate 1% of the automaker’s complete gross sales, Toyota ranked lifeless final. The examine additionally discovered Toyota to have one of many least developed provide chains for decarbonization.
Local weather and vitality campaigner for Greenpeace Japan will get it proper, saying:
The time for hybrids, I feel, has completed.
Sure, it’s. Hybrids aren’t the answer. They’re solely useful as a bridge to completely electrical autos. Solely then will the transportation sector development towards sustainability.
Honda ranked ninth as Greenpeace factors out the corporate’s lack of planning to hit its purpose of introducing 30 new electrical autos by 2030.
Rating eighth is Nissan. Regardless of constructing an early lead within the EV market with the Nissan LEAF, zero-emission gross sales have did not see a lot progress.
Can Toyota, Honda, and Nissan flip it round?
Though the Japanese automakers have been dragging their ft, it appears they could be warming as much as the thought of EVs prior to now week or so.
Final week, Toyota introduced it will be tripling funding for its North Carolina EV battery plant. Though $3.8 billion isn’t large for an EV battery plant, it’s nonetheless a step up from its earlier plans. Moreover, the automaker stated it will convert a Japanese engine facility into an EV battery plant.
However, Honda additionally introduced final week it will make investments $4.4 billion in a partnership with LG Power to construct EV batteries within the US. After which, Tuesday, it partnered with Hanwa for extra battery minerals.
Nissan additionally dived deeper into the EV market by introducing its first-ever V2G charger for Nissan LEAF homeowners able to promoting vitality again to the grid.
Electrek’s Take
Does this imply they’re waking up and smelling the espresso? Nicely, it’s a begin. I wouldn’t go so far as to say they’re utterly turning the ship round, however latest information does recommend that Toyota, Honda, and Nissan are placing extra effort into sustainability.
Growing investments is step one. Now we’ll see if the Japanese automakers will comply with by and hopefully play a extra important function within the ever-expanding EV market.
Though they’re a couple of steps behind, they nonetheless have time to proper the ship. Nonetheless, time is ticking.
Replace September 30, 2022: Toyota says it’ll follow its hybrid technique going ahead.