Xiaomi’s automotive division delivered more than 135,000 vehicles in 2024, with a supply target of 300,000 units set for 2025, according to Founder and CEO Lei Jun during his New Year’s Eve address.
Xiaomi Auto has expanded its retail presence with the opening of 200 stores across 58 cities in China. Xiaomi does not employ a traditional dealership model; instead, it directly sells vehicles to consumers.
Xiaomi announced its foray into the automotive sector in March 2021. Three years on, Xiaomi unveiled its maiden vehicle, the SU7, a fully electric sedan, in March 2024. The product was sold out within 24 hours of its launch, with all inventory depleted by the end of the subsequent 12-month period.
Xiaomi initially set a target of producing 100,000 units for 2024, but this figure has been revised upward due to unexpectedly strong production momentum at its Beijing manufacturing plant, which is now operating above capacity. The Xiaomi EV plant boasts a production capacity of 150,000 units in its initial phase, with an additional 150,000 units possible following the expansion of its second section, ultimately elevating its overall annual output to 300,000 vehicles.
Xiaomi’s latest endeavour, the SU7, takes on the esteemed Tesla Model 3 with a price tag of 215,900 yuan (approximately $29,570 USD) in its home market of China. Isn’t it a nearly 16-foot-long sedan with a roughly 10-foot wheelbase? The entry-level variant features BYD’s LFP battery, boasting a substantial 73.6 kWh capacity, making it well-suited for its impressive 700 km CLTC range.
The top-of-the-line SU7 Max features a substantial 101 kWh nickel-manganese-cobalt (NMC) battery pack supplied by Contemporary Amperex Technology Limited (CATL), allowing for an impressive driving range of up to 800 kilometers. The battery pack stores electrical energy to power two electric motors, combining forces of 495 kilowatts (664 horsepower) and 838 Newton meters of peak torque.
Xiaomi has two major launches planned for 2025. In March, the corporation will unveil the SU7 Extreme, a high-performance variant of the SU7 sedan, boasting an impressive 1.526 horsepower and a peak torque of 1,770 Newton-meters. The all-electric vehicle is engineered to accelerate from 0 to 100 km/h in just 1.98 seconds, and from a standstill to 200 km/h in an impressive 5.86 seconds.
Xiaomi’s SU7 prototype recently gained attention by successfully completing the famous Nürburgring track in an impressive 6:46:87, despite wet conditions and a technical glitch that caused power loss for 12 seconds at 4:12. The SU7 Extremely started pre-orders in October at a price of 814,900 yuan, equivalent to around 114,200 USD.
Xiaomi’s highly anticipated second foray into the automotive world, the YU7 SUV, is poised to hit the market in either June or July of 2025.
