As the automotive industry continues its shift towards a more sustainable future, Nissan has strategically chosen to accelerate its efforts in the electric vehicle market. As demand for zero-emission electric vehicles surges forward at an accelerating pace, the need to refine its technology has become increasingly pressing.
Nissan is responding to a fundamental change in consumer preferences by intensifying its electric vehicle strategy.
Following its initial success with the LEAF’s launch in 2011, Nissan has struggled to maintain momentum as other manufacturers have rapidly caught up by introducing their own electric vehicle offerings.
Despite Nissan’s LEAF reaching new heights as one of the world’s best-selling electric vehicles, it has taken the Japanese automaker over a decade to introduce its second all-electric model, the Ariya crossover SUV – a launch that was repeatedly delayed.
The 2023 Nissan Ariya marks a milestone for the Japanese automaker as its first all-electric SUV, boasting up to 304 miles of driving range on a single charge and an MSRP starting at $43,190 for the entry-level Have interaction FWD trim with a slightly more modest 216-mile range.
As part of Nissan’s Ambition 2030 initiative, unveiled in November 2021, the company committed to introducing 23 electrified models, comprising 15 fully electric vehicles, by the end of the decade. Nissan and Infiniti’s initial strategy called for a significant shift towards electrification, with half of their entire fashion range set to comprise electric vehicles (EVs) or hybrids.
Despite ongoing challenges, Nissan has decided to accelerate its strategy in response to shifting buyer preferences and a rapidly evolving business environment, with a focus on fully electric vehicles.
Nissan accelerates its ambition to lead in electric vehicle technology with Ambition 2030.
Nissan announced on Sunday at a press event its intention to significantly increase production of fully electric vehicles for the global market.
By 2030, the Japanese automaker intends to introduce 27 electrified models, including 19 new electric vehicles (EVs), while elevating its electrification ratio to 55%, a significant increase from its previous 50%. Additionally, Nissan anticipates a significant surge in electric vehicle sales across major markets by 2026, driven by:.
- 98%, up from 75% beforehand
- : 58%, up from 55%
- : 35%, down from 40%
- : 40% (EV solely)
Nissan reaffirms its commitment to maintain a steady pace of electrification in the US market, with an expected 40% share of electric vehicles (EVs) by the same forecasted timeline. To counteract the decline in sales in China, Nissan plans to launch a bespoke electric vehicle tailored specifically to the demands of the Chinese market.
Nissan is exploring innovative strategies to significantly reduce emissions from its operations, demonstrating a commitment to sustainability and environmental stewardship. Nissan pioneers innovative logistics by trialing all-electric heavy-duty vehicles, transporting 2023 Ariya EVs to dealerships in a groundbreaking move.
Electrek’s Take
As Nissan continues to shift its focus towards electric vehicles, it’s reassuring to see the company placing a greater emphasis on its electric automobile technology.
As Nissan’s ambitious plans for electrification gather pace, the automaker is making significant strides toward achieving its goal of becoming carbon neutral by 2050. Despite this, the corporation may need to accelerate quickly, considering that almost every other major automaker has recently increased their electric vehicle targets as well.
As Nissan continues its studies in China, arriving late to the market actually strengthens its position amidst growing demand.
