China has welcomed the latest Avatr 07, an extremely crossover-inspired model that has started delivering its 2025 Avatr 12 liftback version with an optional Extended-Range Electric Vehicle (EREV) powertrain. To revitalize the model’s stagnant revenue growth.
The Avatar is a collaborative effort between Chinese automaker Changan, battery giant CATL (Contemporary Amperex Technology Limited), and telecommunications powerhouse Huawei, marking a significant partnership in the electric vehicle sector. Initially, the company introduced a pure-electric model, commencing with the launch of its inaugural variant, the Avatr 11 SUV, in August 2022. In 2023, Avtar unveiled its second model, the Avtar 12 liftback, boasting impressive specifications. Despite these efforts, the corporation struggled with stagnant revenue growth. By September 2024, the CATL-backed model had sold fewer than 30,000 units, falling short of its full-year target by a significant margin, with only 27.4% of its annual sales goal achieved during this period. Compared to the typical gross sales target of Chinese NEV manufacturers, this figure represents a significant 19.6% drop.
Avatr unveiled its third model, a mid-size crossover dubbed the Avatr 07 in late September. The vehicle aims to compete directly with the Zeekr 7X and Tesla Model Y, as detailed in our specifications. Priced between $31,000 and $40,850 or 219,900 to 289,900 yuan, the vehicle offers both battery-electric and extended-range electric powertrain options. Following its successful launch, Avatr began delivering the Avatr 07 Professional and Avatr 07 Max trim models to customers. The company significantly ramped up sales, surging to 10,056 units sold in October, a staggering threefold increase from the January-to-September total. Now, Avatr is set to further accelerate its pace with the upcoming introduction of the premium Avatr 07 Extremely crossover and the 2025 model-year Avatr 12 liftback, both designed to elevate the brand’s performance standards.
Avatr commenced delivery of the Avatr 07 Extreme and introduced the innovative Avatr 12.
On November 4, Avtar commenced delivering its new Avatr 07 Extreme crossover and previewed the 2025 model, Avatr 12. The joint venture between Changan and CATL is pleased with the brisk pace of sales for their newly launched Avatr 12 model. Formally launched on November 2, Avatr took a mere two-day window to deliver the first batch of vehicles to customers. Following its successful launch, Zeekr, owned by Geely, accelerated its pace by commencing deliveries of the Combine minivan just one day later.
In a move that has raised eyebrows, the highly anticipated NIO ES7, also known as the Avatar 07 Extremely, experienced an unexpectedly prolonged delay before commencing its deliveries in China, with the process ultimately taking more than a month to get underway. The delay was caused by a key component supplier for this model. Unlike its more conservative counterparts, the Avatr 07 Extreme boasts a dual-motor all-wheel-drive system, air suspension, and generous 21-inch alloy wheels.
Briefly about Avatr 07 Extremely & new Avatr 12
The Avator 07 Extremely is a mid-size SUV boasting dimensions of 4,825mm in length, 1,980mm in width, and 1,620mm in height, with a wheelbase measuring 2,940mm. This eco-friendly electric variant features a cutting-edge CATL-manufactured lithium-iron phosphate battery with an impressive capacity of 82 kWh, providing an estimated range of 610 kilometers according to the Chinese Laboratory Test Cycle. Equipped with two electric motors, this vehicle boasts a combined output of 440 kilowatts (590 horsepower). The Avatar 07 Extremely E-REV boasts a CATL’s Freevoy battery featuring an impressive 39 kWh capacity, enabling an extended range of up to 220 km in CTLC electric mode. With a 1.5-liter internal combustion engine under the hood, the vehicle’s combined fuel consumption achieves an impressive distance of approximately 1,050 kilometers. The 2027 Extreme E REV’olution adopts dual-motor all-wheel drive for 362 kilowatts (485 horsepower). The value range for the Avtar 07 Extremely is 279,900-289,900 yuan, equivalent to approximately 39,500-40,850 USD.
The new Avatr 12 model, launching in 2025, boasts impressive exterior measurements: 50.20 meters long, 19.99 meters wide, and 14.60 meters tall, with a substantial wheelbase spanning 30.20 meters. The EREV variant of this liftback features a 1.5-litre internal combustion engine and a potent 231 kW (310 horsepower) electric motor. Equipped with a robust 39 kWh Freevoy battery, this model boasts an impressive range of 245 km on the CLTC cycle. The blended range reaches a maximum of approximately 1,155 kilometers. The all-electric Avatr 12 has undergone a minor update. The model is available with rear-wheel drive (RWD) producing 237 kilowatts (318 horsepower), or four-wheel drive (4WD) generating 402 kilowatts (539 horsepower). The electric vehicle offers a sole powertrain option featuring a 94.5 kWh ternary lithium-nickel-manganese-cobalt (NMC) battery, providing an estimated range of 705 to 755 kilometres on a single charge. The Avatar 12’s price range varies from 269,900 to 429,900 yuan, or approximately 38,000 to 60,600 US dollars.
