ALSET Auto safeguards electric vehicles (EVs). For the 2023 year, Tesla’s customisation company has broadened its offerings to encompass every electric vehicle owner, providing services such as tinting, premium ceramic coatings, paint protection film (PPF), and bespoke colour wraps. As ALSET Auto’s enterprise expands, the corporation is introducing novel franchise opportunities to enhance its offerings for EV owners in both the US and Canada.
What’s your top priority when owning an Electric Vehicle (EV)?
ALSET Auto was founded in Portland, Oregon in 2018 by Phil Bunting and Marcus Brown, who were initially satisfied customers of Tesla before becoming disillusioned with the lack of viable exterior safety solutions available to them.
I am familiar with several suppliers in my industry and purchased the same model from each of them. While critics loved to mock Tesla’s subtle paint finish, no one ever bothered to provide me with a credible justification for prioritizing paint quality over overall vehicle safety via phone.
remembers ALSET CEO, Phil Bunting:
I was compelled to surrender my Tesla as collateral, as each party insisted on receiving it at their premises prior to proceeding, while simultaneously refusing to provide an agency estimate via phone call, and declining to publicly disclose their comprehensive costs on their website. I’m wondering: why should insuring my $100,000 Tesla take more time than buying a virtual reality experience on my iPhone?
So, the concept behind the acronym ALSET, which reads as Tesla spelled in reverse, emerged. The corporation aimed to offer clients a seamless experience akin to purchasing a Tesla, where the value proposition was transparent, with no deceptive practices, aggressive upselling, or misleading pricing tactics. By reframing the promotion around Tesla owners’ passion for their electric vehicles, rather than the perceived risks to their paintwork, ALSET creates a lasting connection with potential customers by sharing in their enthusiasm.
During the past five years, ALSET Auto has rapidly evolved into a premier provider of paint safety and personalization solutions. Operating across 15 North American markets, ALSET has safeguarded and customized over 7,000 electric vehicles.
The corporation boasts a remarkable 1,000-plus five-star reviews, earned by consistently delivering exceptional, highly specialized customer support alongside its innovative, lifetime guarantee – a testament to its commitment to unparalleled service excellence. As a result, ALSET providers are CARFAX-licensed, ensuring that every update appears on the CARFAX report, thereby increasing resale value and facilitating insurance claims.
Tesla Cybertruck wraps have quickly become a significant portion of ALSET Auto’s growing business. Within the industry, the corporation offers an unparalleled range of over 250 colored PPF options, including a diverse palette of gloss, matte, metallic, and color-shifting finishes. The company is currently producing around 100 Cybertrucks on a monthly basis, with some sites capable of manufacturing up to five vehicles per week. Bunting elaborated:
The demand for colored paint safety movies has seen a significant surge recently, primarily driven by the fact that most electric vehicles (EVs) come with limited color options. Unlike fragile vinyl wraps, colour-shielded paint protection film (PPF) offers robust security, self-healing properties, and a prolonged warranty-backed shield of protection. This sleek fortress combines the best features in both defense and design, offering a harmonious blend of functionality and style. As interest in Cybertrucks grows, the likelihood of owners purchasing custom wraps appears to be a question of timing rather than occurrence.
Beyond Cybertruck wraps, ALSET Auto’s three core partners cater to a wider audience of homeowners seeking to safeguard, enhance the appearance, and optimize the performance of their electric vehicles. The corporation has cast a partnership with XPEL Inc. To provide its customers with an unparalleled selection of premium protective film and coating options, featuring:
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XPEL FUSION+ Ceramic Coating -
XPel Prime XR+ Ceramic: A Revolutionary Film for Your Vehicle’s Windows?
The Paint Protection Film (PPF) – a durable, self-healing material available in transparent or matte finishes. Primarily used for comprehensive vehicle protection or high-impact areas such as the entire hood, fenders, bumpers, and mirror caps. PPF (Paint Protection Film) safeguards a vehicle’s finish by deflecting unsightly rock chips, scratches, and abrasions. Scratches on DVDs and CDs can often be resolved by exposing them to gentle heat, such as that provided by a hair dryer or sunlight, or by using warm water.
Nano Ceramic Coatings: Once fully cured, these advanced coatings exhibit unparalleled durability, boasting a remarkable threefold increase in resistance compared to standard factory-applied clear coats. ALSET Auto’s comprehensive interior and exterior ceramic package utilizes four distinct formulations applied to paintwork, trim, wheels, windshields, as well as interior surfaces. While these coatings may not be designed to prevent rock chips, they do provide a barrier against minor scratches and swirls, environmental pollutants, and etching caused by insect residue and bird droppings. Incorporating cutting-edge materials, they also imbue your electric vehicle with an extraordinary sheen and hydrophobic properties, rendering maintenance tasks effortlessly simple.
Offering an extensive palette of colours, ceramic window film delivers unparalleled heat rejection while providing protection from hazardous UVA and UVB radiation. The device also boasts a sleeker design, while simultaneously providing enhanced safety and privacy features. Electric vehicles equipped with ceramic window tint can expect an additional variance in their battery performance due to reduced cabin temperatures and decreased reliance on their electric vehicle’s air conditioning.
As a valued partner, ALSET Auto also takes part in XPEL’s original equipment manufacturer (OEM) referral programmes, featuring prominent brands such as Tesla and Rivian.
The ALS Group is poised to grant 12 fresh franchise licenses in 2025.
Following the successful launch of its company-owned locations in Portland and Seattle, ALSET Auto expanded its footprint by introducing its inaugural franchise in Dallas, Texas in 2021. Through this rigorous process, ALSET Auto successfully completed a franchise registration course with iFranchise Group, Inc., a renowned consulting organization that has partnered with prominent brands such as Massage Envy, Denny’s, Vitamin Shoppe, and Shelf Genie.
With its successful start, ALSET Auto has since grown to operate in fifteen regions and is currently poised for further expansion with several new franchise opportunities under development.
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- Atlanta, GA
- Austin, TX
- Dallas, TX
- Jacksonville, FL
- Las Vegas, NV
- Orange County, CA
- Portland, OR
- Raleigh, NC
- Richmond, VA
- San Diego, CA
- Sacramento, CA (ALSET Affiliate)
- Seattle, WA
- Tampa, FL
- Vancouver, BC, Canada
According to the company’s 2024 Franchise Disclosure Document, the typical annual revenue for ALSET Auto locations that have been operational for at least 12 months stood at $1 million in 2023.
The ALSSET Auto supplies franchise offers comprehensive support, including coaching, website selection assistance, training, access to proprietary software tools, in-house marketing and promotion, vendor partnerships, and vendor programs. These providers play a crucial role in organizing information to ensure seamless franchise operations and fulfillment.
Existing ALSET franchisees entered the company without prior experience in the industry. Representing a diverse range of sectors, including restaurants, leisure, sales, expertise, sports, and finance, these individuals hail from various professional backgrounds.
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The ultimate franchise candidate is an environmentally conscious electric vehicle (EV) owner and enthusiast, driven by a passion for the rapidly growing EV industry and seeking financial freedom and autonomy beyond the traditional 9-to-5 routine. Candidates should possess a strong financial foundation, exhibit entrepreneurial spirit, demonstrate unwavering enthusiasm for the electric vehicle industry, and be committed to driving their venture forward with relentless energy.
Visit ALSET Auto’s website to explore franchising opportunities and request their comprehensive franchise e-brochure for more information.
Visit Alset Auto’s retail website at www.alsetauto.com to learn more about their services if you’re interested.
