Pedego, a pioneer in the US electric bike market, is partnering with Newport Beach, California-based Electric Bike Co., to introduce highly customized, US-manufactured e-bikes into its portfolio of over 200 retail stores.
With a reputation solidified by its California-made electrical bikes, Electrical Bike Firm has established a strong presence through the assembly of its products at its few Newport Beach facilities.
The corporation’s renowned Customizer programme enables thousands of variations across its extensive fashion range, allowing customers to craft a tailored bike through combinations of nearly dozens of paint hues, diverse add-on components, and multiple e-bike features carefully selected by the rider.
As Pedego and Now Electrical Bike Firm join forces, they’re poised to bring their customizer know-how to every corner of Pedego’s extensive network of U.S.-based brick-and-mortar franchise shops.
“Electrical Bike Firm is thrilled to announce its partnership with Pedego, a leading brand in the e-bike industry.” This innovative partnership aims to revamp and energize Pedego’s existing network of approximately 200 locations across the United States. Introducing Electric Bike Firm’s USA-manufactured e-Cruisers, featuring a unique customization platform that enables customers to create their own bespoke bicycles through the Design Wall, where they can personalize models like the iconic J, Y, E, or A series.
The Customizer, a large-scale touchscreen display, enables riders to physically design their bespoke e-bikes directly onto the wall before having them manufactured to order at California’s state-of-the-art production facility.
“The partnership is expected to enhance customer involvement by delivering meticulously tailored bicycles, crafted entirely in the United States.” As a pioneering force in American-made, tailor-made e-bikes, Electrical Bike Firm takes pride in its position, contrasting with Pedego’s established network of dealerships and customers within the industry. Together, they can generate a powerful and cohesive harmony.
The partnership aims to leverage a single physical storefront to cater to two distinct markets: offering mass-produced, affordable imported bicycles alongside bespoke American-made builds that can be tailored to customer specifications.
Two Pedego Electric Bikes locations – Corona del Mar and Newport Beach on the Newport Peninsula – are spearheading the new partnership, with the remainder of Pedego’s network expected to follow suit. The Customizer system enables users to customize their WordPress sites seamlessly, offering a straightforward and intuitive interface for modifying website layouts, colors, and fonts. By clicking on the Customize link in the admin dashboard, site owners can access a drag-and-drop editor, allowing them to effortlessly reorganize widgets, add new ones, and remove existing ones as needed. This user-friendly system also features a live preview, giving users a real-time glimpse of how their customizations will appear on the website once published.
Electrek’s Take
As the e-bike market experiences rapid consolidation, this intriguing development emerges. As the electric bicycle industry continues to experience unprecedented growth, two major manufacturers have abruptly ceased operations, highlighting the crippling effects of intense competition and market contraction on this once-thriving sector.
As manufacturers can effectively collaborate through strategic partnerships or mergers, ultimately benefiting from the combined unique selling points, customers reap the rewards of continued access to a diverse range of models and innovations?
Pedego reigns supreme in offering ready-to-ride e-bikes for instant test rides, setting itself apart from the majority of direct-to-consumer brands that often prioritize online sales over showroom experiences. Since Pedego’s mannequin has consistently set the company apart from most other online-based electric bicycle manufacturers in the US, its innovative approach to e-bikes has garnered significant attention and admiration within the industry. Electrical Bike Firm’s reputation for crafting bespoke e-bikes offers a distinctive opportunity for one-of-a-kind rides, designed and built by American workers who enjoy a living wage and favorable working conditions.
Manufacturers that enable in-store customization appear to achieve a double victory, safeguarding pre-assembled e-bikes awaiting collection while also offering customers the opportunity to build their own bespoke bicycle instantly within the store through proprietary customizer software.
