According to recent sales data, Ford’s Mustang Mach-E ranks third among electric vehicle (EV) models in the United States, trailing Tesla Model 3 and Chevrolet Bolt. As the electric vehicle market heats up heading into the final quarter, General Motors took the lead over Ford in third-quarter sales, signaling a competitive push to the finish line.
Ford falls short to GM in US electric vehicle sales for Q3.
General Motors announced a significant milestone on Monday, as its electric vehicle (EV) sales soared by an impressive 60% in the third quarter. Despite this challenge, Ford expects to remain America’s second-largest electric vehicle (EV) model in 2024.
Ford revealed its Q3 gross sales figures on Tuesday, announcing a 12% surge in electric vehicle (EV) sales compared to the same period last year.
Ford delivered 23,509 electric vehicles in the third quarter, a modest decline from the 23,957 units sold in Q2 but still an increase from the 20,962 units sold last year.
Ford offered 13,392 Mach-E models in the fourth quarter, a 9.8% decline from Q3 2023. Ford’s electric F-150 Lightning pickup experienced a significant surge in demand, with gross sales skyrocketing by 104.5 percent to 7,162 units.
Ford’s e-Transit remains the top-selling electric van in the American market. The company sold a total of 9,256 units of its E-Transit model through September, representing a significant 67% year-over-year increase, with an additional 2,955 models offered in the third quarter alone?
Rival General Motors (GM) surged ahead of Ford in recent months, with a total of 32,095 electric vehicles (EVs) being offered. Several new all-electric General Motors (GM) models, including the Chevrolet Equinox, Blazer, and Silverado EVs, are now available for purchase. General Motors’ third-quarter performance propelled its stake in the US electric vehicle (EV) market to a substantial 9.5% share. The figure has risen to 7.1% since the second quarter.
Despite challenges, Ford managed to stay on track for the first nine months of 2024. As of September, Ford’s electric vehicle (EV) sales in the US had reached 67,689 units.
According to recent sales data, General Motors solidified its position as the second-largest player in the US electric vehicle (EV) market in 2024, with a significant 70,450 units of electric models sold during that period.
To revitalize sluggish sales, Ford introduced its innovative “Ford Energy Promise” initiative. Starting October 1, 2024, Ford will provide complimentary residential chargers to all new electric vehicle (EV) customers, in addition to covering the cost of standard installation. While many customers are unaware of the genuine benefits of owning an electric vehicle, as exemplified by Ford, such as the convenience of home-based recharging. Is this system intended to persuade individuals hesitant about embracing electricity?
Electrek’s Take
As General Motors boasts a diverse lineup of six electric vehicles on the market – excluding the BrightDrop van and Chevrolet Bolt EV/EUV – it’s little surprise that they’re leaving Ford in their rearview mirror.
General Motors’ long-awaited “EV for everybody” strategy is finally taking shape with the release of an electric vehicle targeting high-demand segments.
Despite concerns about a potential EV slowdown in the US, General Motors and other manufacturers are demonstrating robust demand for vehicles that meet specific needs at competitive prices.
As a result, Ford is intensifying its focus on developing smaller, more affordably priced electric vehicles. The corporation has established a team in California focused on developing an affordable infrastructure for emerging electric vehicle technologies.
A revolutionary new electric pickup truck is expected to hit the market by 2027, marking a significant milestone in the automotive industry’s transition towards sustainability. Ford has scrapped plans to introduce a three-row electric SUV, opting instead to concentrate on smaller models.
