Hyundai Motor Group, in partnership with Kia and Genesis, is set to capitalise on Europe’s electric vehicle (EV) battleground by developing its presence in the continent’s second-largest EV market. As Hyundai expands its presence with its Czech Republic manufacturing facility and an array of affordable electric vehicles at its core, it aims to occupy a more prominent position in the European market.
South Korea’s Hyundai Motor Group seeks a more substantial slice of the European market, a region often dubbed the automotive ‘battleground’ due to intense competition between manufacturers.
Following his most recent visit to Hyundai’s Nosovice plant in the Czech Republic, Chairman Chung Euisin emphasized the crucial role that people will continue to play in driving the company’s ongoing success.
Hyundai aims to consolidate its position as a major player in Europe’s electric vehicle (EV) market by introducing regionally designed and manufactured models, further strengthening its presence on the continent. Hyundai is actively working to revamp its electric vehicle lineup, introducing fresh designs such as the second-generation Kona Electric, which rolls off the production lines at its Czech facility.
Hyundai will also import its top-selling IONIQ 5 from South Korea, which has just been refreshed with additional features and sleek, modern exterior redesign.
Notwithstanding, Hyundai’s new budget-friendly Casper Electric is expected to take on a much more prominent role. In June, Hyundai unveiled its latest offering, the Casper, also known as the i10 Electric or ix15 in European markets under the nameplate Hyundai Ioniq 5. Starting at under $27,500 (approximately 25,000 euros), Hyundai’s new electric vehicle (EV) is set to become one of the most affordable options in Europe.
As cutting-edge styles gain momentum, they pave the way for driving innovation?
The compact electric SUV is engineered for urban adventures, boasting an impressive range of up to 220 miles (355 km) according to the Worldwide Harmonised Light Vehicle Test Procedure (WLTP). This rapid fix could potentially cut costs by 10-80% within a 30-minute window, getting you back on the road quickly.
Despite its compact dimensions, the Hyundai Intruder EV surprisingly packs a punch well beyond its size, boasting an impressive interior space and stylish design that belie its modest footprint? The all-electric model is set to debut in European markets later this year, boasting an accessible price tag starting at approximately $27,500 (or €25,000), positioning it as a competitive offering among affordable EV options.
Kia is set to expand its electric vehicle (EV) offerings with plans to introduce several new models in the near future. The company has unveiled fresh trim options for its latest three-row electric SUV, the EV9, following the debut of the updated EV6 earlier this month.
Kia’s budget-friendly EV3 model, launched at €35,990 ($40,000), is primed to spearhead the widespread adoption of electric vehicles across Europe, with a rollout scheduled for the second half of 2024.
Hyundai Motor plans to cater to evolving consumer preferences by introducing “limited-edition” variants of its core models, including hybrid and plug-in hybrid electric vehicles (PHEVs). The corporation plans to progressively increase its European electric vehicle (EV) production capacity in line with growing industrial requirements.
Electrek’s Take
As Hyundai Motor secured a strong second-place finish behind Ford and GM in the US electric vehicle (EV) market by August, it now sets its sights on achieving global dominance on the “battleground” in Europe, where it aims to claim top spot.
According to the latest ACEA data, electric vehicle (EV) registrations within the European Union plummeted by approximately 44% in August compared to the same period last year. The significant decline was attributed to substantial year-over-year contractions in Germany’s market, which plummeted by 68.8%, and France’s market, which dropped by 33.1%, following the termination of electric vehicle (EV) subsidies.
South Korean automaker Hyundai is poised to capitalize on localized production and bespoke vehicles to drive innovation, exemplified by its forthcoming Metaplant America facility in Georgia, slated for a late-year launch in the United States.
Hyundai’s state-of-the-art 2025 IONIQ 5 production facility will initially produce the updated model, with the upcoming three-row IONIQ 9 scheduled for a late-year launch.
As Hyundai pours significant resources into localized production and eco-conscious designs, it stands poised to emerge as a benchmark for the industry’s transition towards electric vehicles in the coming years.
Supply: Hyundai, ACEA
