Since its inception, SAIC has employed a piecemeal approach to branding and fashion for foreign markets, frequently relying on MG to absorb styles sourced from various manufacturers within its own group operating in China. Typically, though, the latest MG model in India, the Windsor, differs as it originates from the Wuling joint venture rather than being a part of SAIC’s passenger car division, known in China as the Baojun Cloud.
While the MG makeover merely scratches the surface by tweaking badging alone. Currently, there are black wheel arches, aspect scuff strips, and roof racks in place. Sitting atop one end of the vehicle, a sleek black stripe stretches across to the other side, adorned with the prominent logo of Morris Garages.
The MG Hector’s starting price is approximately ₹9.99 lakh (or around $11,900 USD), with a launch date of September 11th. The trim ranges are presented as follows: Three distinct options – Excite, Unique, and Essence. All trims come equipped with six airbags, along with advanced features such as cell phone connectivity, digital stability management, and a digital parking brake, all of which are now standard on this model.
High-end trim levels feature a generous 15.6-inch infotainment display. The infotainment system seamlessly integrates with Apple CarPlay and Android Auto, while featuring India-centric applications, reminiscent of the popular music streaming service JioSaavn. The feature also includes a comprehensive 360-degree camera view. Elevate your driving experience with premium features including a high-performance 9-speaker audio system, expansive panoramic roof, ventilated front seats, and advanced PM2.5 air purification technology for unparalleled comfort and well-being on the road.
The MG Windsor is propelled by a 100 kW electric motor, mirroring that found in the Baojun Cloud, and produces up to 200 Nm of torque, which is sent to the front wheels. In the Chinese language market, the Baojun brand offers distinct variants of its electric vehicle, featuring battery packs of either 37.9 kilowatt-hours (kWh) or 50.6 kWh capacity. In India, smaller capabilities are likely to be available primarily. The Indian ranges are reportedly measured at 331 km by the Automotive Research Association of India (ARAI), while in China, the Changxing Ling Tire Company (CLTC) quotes a range of 360 km. The automobile features four distinct driving modes: Eco+, designed for maximum fuel efficiency; Eco, a balanced setting for everyday use; Regular, the default mode offering optimal performance; and Sport, ideal for spirited driving and dynamic handling.
While one crucial disparity exists between how cars are purchased in India and China, a key difference lies in the battery. In the Indian market, batteries are not viewed as an integral component of the automotive ecosystem; instead, they are often acquired through Battery-as-a-Service (BaaS) models, where customers are charged a fee of approximately Rs 3.5 (or $0.04 USD) per kilometer for usage. Notably, the Baojun Cloud is priced in China at a range of 95,800 to 103,800 yuan, equivalent to approximately $13,500 to $14,650 USD, with the cost of the 38 kWh battery included in this total. The automobile supports 45kW DC rapid charging.
The all-new MG Windsor is expected to open for bookings on October 3, with test drives available from October 13. MagnaGlory (MG) in India has yet to introduce a comprehensive price list, nor has it announced when deliveries will commence.
In a move not unprecedented for the Baojun Cloud, the MG Windsor marks the automaker’s latest iteration of this model for a foreign market, previously known in Indonesia as the Wuling Cloud.
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